With Regional Pricing, you can offer region-specific prices for your items and build a more inclusive and accessible global economy. After you determine a default global price for an item, Roblox uses a variety of signals like the region's purchasing power, currency exchange rates, and local spending behavior to set the most appropriate price for that item region by region.
You can choose which of your items you want to price regionally. When you enable Regional Pricing for an item in your experience, Roblox automatically adjusts the price of that item for users based on their economic location. Economic location is not always the same as account location. To determine a user's economic location, Roblox looks at signals, including VPN usage, billing history, and account history. If their economic location can't be determined, users see the default global price for the item instead.
Enable Regional Pricing
Regional prices will never be below 30% of the default price of your pass or developer product.
For example, if your item has a default price of 100 Robux, the lowest the item can be priced at is 30 Robux, regardless of a user's region.
For passes
To enable Regional Pricing for a pass:
- Go to Creations and select an experience.
- Go to Monetization > Passes.
- Select an existing pass or create a new pass.
- Click Sales.
- Turn on Enable Regional Pricing. The Top Countries/Regions list updates to show the adjusted regional price per country or region based on the default price of the pass. To view regional prices for all countries and regions, click View all.
- Click Save Changes.
Regional prices update periodically to reflect changes in global economy trends.
For Avatar items
To enable Regional Pricing for an Avatar item, see Pricing in the Publish to Marketplace page.
Check for dynamic pricing
You don't need to check for hard-coded prices if you only have passes for sale on your experience details page.
When you enable Regional Pricing for a pass, the price of the pass adjusts for users in different regions whether it's for sale inside or outside of your experience. However, if you have hard-coded the price into your experience's UI, that number does not update as it's not dynamic or accessible by Roblox. As a result, users are charged the correct region-specific price but the UI still shows them the hard-coded value.
The dynamic price check tool updates all products for sale inside your experience with a fake Robux price or a fake economic location to help you identify which prices are hard-coded in your experience's UI and which are dynamically-scripted with MarketplaceService and called from a client script. After you have identified the hard-coded passes, you can update them to use MarketplaceService functions.
To use the dynamic price check tool:
- Go to Monetization > Passes.
- Click … and select Dynamic Price Check.
- Under Add test accounts, enter up to five Roblox users to check for hard-coded prices.
- Select a testing type.
- Price pinned updates all dynamically-scripted prices with a set fake Robux amount.
- Location pinned updates all dynamically-scripted prices with a region-specific price for a fake economic location.
- Click Enable. After a few minutes, you can enter your experience to identify the hard-coded prices.
To disable the dynamic price check tool, go to the Dynamic Price Check page and click Disable.
For more information about hard-coded versus dynamically-scripted product prices, see Check for dynamic pricing in the Price optimization page. For more information about selling passes with MarketplaceService functions, see Sell a pass inside your experience.