You can engage with your audience on Roblox by announcing updates and by sending Experience Notifications, or you can direct users to follow you on social media by embedding social media links on your experience's page. You can also attract a fanbase by posting frequent progress updates with interesting details on social media. It is recommended to use the #RobloxDev hashtag to highlight your posts to users actively interested in development on Roblox.
Notifications
Users can enable notifications for your experience by clicking the Notifications button on your experience's details page. For users under the age of 13, this means they can receive Experience Updates. For 13+ users, this means they can receive both Experience Updates and Experience Notifications.
Announcing Updates
When you announce an update, opted-in users receive a notification in their Roblox notifications stream, along with a link to launch the experience directly from the notification. Updates have a limit of 60 characters and you can only announce an update once every three days. When drafting your update, consider the following best practices:
- Focus on announcing new, exciting, and accessible information, such as new areas, skills, and achievements.
- Be descriptive in your updates. Updates like "bug fixes" are vague and don't inform the reader of what was actually fixed.
- Avoid overwhelming users with too many updates in a short time period.
To announce an update:
Navigate to the Creator Dashboard.
Click on the thumbnail of the experience you want to associate with the user advertisement. The experience's Overview page displays.
In the left-hand navigation, under Engagement, click the Updates link.
In the input field, describe what has been updated in your experience, then click the Preview button to see how the update will display for desktop, tablet, and phone users.
When ready, click the Send button. The update is sent to everyone who enabled notifications for your experience and it immediately displays in the History section of your Updates page with the sent date, the update message, and statistics related to the update's performance.
Statistic Description Views Number of people who have viewed the update. Visit Rate Percentage of people who have visited the experience from the notification. Unfollow Rate Percentage of people who have unfollowed the experience from the notification.
Experience Notifications
Experience Notifications allow 13+ users to keep up with the most important moments in their favorite experiences. As the developer, you can determine what kinds of in‑experience activities are most important to notify your users about, as well as define the notification content.
Linking to Social Media
Social media links connect your audience to your social media, which you can use to market updates, monitor community feedback, and promote your experiences. You can add up to 3 social media links. For compliance reasons, social links are only visible to 13+ users.
To link to social media:
Navigate to the Creator Dashboard.
Click on the thumbnail of the experience you want to associate with the user advertisement. The experience's Overview page displays.
In the left-hand navigation, under Engagement, click Social Links.
In the Link Type field, select the social media type you want to link to.
In the URL and Title fields, enter the URL to your social media and the descriptive text you want to display to users to tell them what you want to do.
(Optional) Click the Add Link button to add an additional social link.
When ready, click the Save button. The social media links immediately display on your experience's main page.
