Growing Your Audience

Roblox allows creators to engage with their audience to communicate updates or tease upcoming releases. You can grow your audience on Roblox with the Follow button, or you can direct users to follow you on social media by embedding social media links on your experience's page.You can also attract a fanbase by posting frequent progress updates with interesting details on social media. It is recommended to use the #RobloxDev hashtag to highlight your posts to users actively interested in game development on Roblox.

Followers

Users become followers by clicking on the Follow button on your experience's main page to opt-in to receive any updates about your experience, including new content, bug fixes, and major announcements.

When you announce an update, followers receive a notification in their Notifications stream, along with a link to launch the experience directly from the notification. This keeps users actively invested in your experience.

Announcing Updates

Updates have a limit of 60 characters, and you can only announce an update once every three days. When drafting your update, consider the following best practices:

  • Focus on announcing new, exciting, and accessible information, such as new areas, skills, and achievements.
  • Be descriptive in your updates. Updates like "bug fixes" are vague and don't inform the reader of what was actually fixed.
  • Avoid overwhelming users with too many updates in a short time period.

To announce an update:

  1. Navigate to Roblox.com.

  2. In the horizontal navigation, select the Create tab. The Experiences space displays.

  3. Click the dropdown menu to the right of the experience you want to announce an update for, then the Configure Experience menu item. The Basic Settings page displays.

  4. In the left-hand navigation, select Updates.

  5. In the field, enter your update, then click the Preview button. Previews of your update display for desktop, tablet, and phone users.

  6. Click the Send button. The update is sent to everyone who has followed your experience, and the field becomes disabled.

After you send an update, it immediately displays below the field with the name of the sender, the message you sent, and statistics related to the update's performance.

For more information on these statistics, refer to the following table:

Statistic Description
Views Number of users who have viewed the update.
Play Rate

Percentage of users who visit the experience by clicking the Play button within the update.

Unfollow Rate Percentage of users who unfollow the experience from the update.

Linking to Social Media

Social media links connect your audience to your social media, which you can use to market updates, monitor community feedback, and promote your experiences. You can add up to 3 social media links. For compliance reasons, social links are only visible to 13+ users.

To link to social media:

  1. Navigate to Roblox.com.

  2. In the horizontal navigation, select the Create tab. The Experiences space displays.

  3. Click the dropdown menu to the right of the experience you want to announce an update for, then the Configure Experience menu item. The Basic Settings page displays.

  4. In the left-hand navigation, select Social Links.

  5. Select the Add Link button. Additional fields display.

  6. Click on the dropdown menu, then select the social media type you want to link to.

  7. In the URL and Title fields, enter the URL to your social media and the descriptive text you want to display to users to tell them what you want to do.

  8. Click the Save button.

The social media links immediately display on your experience's main page.