Sponsoring Items

Sponsoring items allows you to increase the discoverability of your 3D user-generated content to users within the Avatar Marketplace. You can choose your audience, schedule the duration of your ad, and specify your budget per day. Sponsored item ads cycles can run anywhere from 24 hours to 28 days.

Bidding System

Advertisement space works on a bidding system where the higher you set your Daily Budget amount in relation to other creators' bids, the more likely your sponsored item will display within the Sponsored category on any item's main details page on the Roblox website, or the Recommended Items for You page of the Marketplace on the Roblox app. The location of each sponsored item within the Sponsored category is random.

Sponsored category on an item's details page on the Roblox website
Sponsored category within the Roblox app

For example, if there are three sponsored items in the bidding system, advertising space is split according to how much each user has bid:

User Bid Amount Result
A 50 Robux
B 100 Robux User B's sponsored item will display twice as often as User A's.
C 300 Robux User C's sponsored item will display six times as often as User A's, and three times as often as User B's.

Creating Sponsored Items

Once you have at least 10 Robux to bid on advertising space per day, you can create a new sponsored item for a specific audience, including gender, age, and platform.

To create a new sponsored item:

  1. Navigate to Roblox.com.

  2. In the horizontal navigation, select the Create tab. The Experiences space displays.

  3. In the left-hand navigation, select Sponsored Ads. The Sponsored Ads page displays.

  4. In the top-right corner, click the Create Sponsored Ad button. The Sponsor This Item page displays.

  5. Click the Select Item dropdown menu, then select the item you want to sponsor. The Icon section displays the current version of your item's icon.

  6. In the Target Audience, Schedule, and Daily Budget sections, choose who can see your sponsored item, how long you want to sponsor your item, and the amount of Robux you want to spend per day.

  7. In the Ad Name section, enter a descriptive name for your sponsored item. This is only visible to you.

  8. Click the Preview Your Ad button. A new page with a preview of your sponsored item and a sponsorship summary display.

  9. Click the Run button.

Roblox holds the full amount for your ad cycle as soon as you click the Run button. If you cancel the ad cycle, you will receive a refund for any amount per full day left of the ad cycle.

Viewing Sponsoring Item Statistics

After you have created a sponsored item, you can view statistics related to the ad's performance.

To view a sponsored item's statistics:

  1. Navigate to Roblox.com.

  2. In the horizontal navigation, select the Create tab. The Experiences space displays.

  3. In the left-hand navigation, select Sponsored Ads. The Sponsored Ads page displays.

  4. Click the Items tab.

  5. Click the Select Item dropdown menu, then select the sponsored item you want to view the statistics for. A high-level view of the statistics for this sponsored item displays.

For more in-depth metrics, select the dropdown arrow to the right of the statistics.

Metric Description
Attributed Purchases The amount of people who purchase your item after they click on your ad. This is only recorded once per user.
Clicks Every time a person clicks on your ad.
Conversion Rate The amount of attributed purchases divided by impressions.
CPC ("Cost Per Click") The total Robux spent divided by the number of clicks.
CPP ("Cost Per Purchase") The total Robux spent divided by the number of attributed purchases.
CTR ("Click Through Rate") Clicks divided by impressions.
Impressions Estimate for the number of times your ad was shown to a user when using the Roblox app or website, or when your ad was requested from servers.
Status A report if your ad is running or not.
Spent The amount of Robux you have spent on the ad.

Cancelling Sponsored Items

You can cancel a sponsored item at any time and receive a refund for any amount per full day left of the ad cycle. For example, if you set up a three day ad cycle and cancel on the first day, you will receive a refund for the remaining two days.

To cancel a sponsored item:

  1. Navigate to Roblox.com.

  2. In the horizontal navigation, select the Create tab. The Experiences space displays.

  3. In the left-hand navigation, select Sponsored Ads. The Sponsored Ads page displays.

  4. Click the Select Item dropdown menu, then select the sponsored item you want to cancel. A high-level view of the statistics for this sponsored item displays.

  5. Select the button, then Stop. A warning pop-up dialog displays to confirm that you want to stop your ad.

  6. Click the Stop button.