Experience Events

As part of your promotional initiatives, the integrated Events system lets you create time-based events for your experience. Players can discover your events on the experience's detail page and through an event details page. Players can also opt into notifications that they'll receive when your event begins.

Example event page on the Roblox website

Creating Events

To create an event, you must have the Edit all group experiences permission in a group‑owned experience, or be the sole owner of a user‑owned experience. Currently, you can publish a maximum of 10 ongoing or upcoming events.

  1. Navigate to an experience's page on the Creator Dashboard.

  2. In the left column, expand the Engagement branch and click Events.

    Events button indicated for an experience on the Creator Dashboard
  3. Click the Create Event button and then, on the event creation screen:

    1. Enter the event name, a starting date/time, and an ending date/time.

    2. Select one or two event types from the dropdowns that accurately describe your event:

      Event TypeExample
      Content UpdateAn update that adds new items or pets.
      Location UpdateAn update that adds a new map.
      System UpdateAn update that adds new features like trading.
      ActivityAn in-experience festival.
    3. Enter a description following general best practices to accurately portray the event. If you're using the event to promote a major experience update, summarize the key updates. If applicable, mention incentives for players to join such as exclusive event‑specific merch or badges that may be earned during the event.

    4. Select a privacy level; public events will be viewable to all players while private events will only be visible by you and others with elevated access.

    5. Add one or more thumbnails to promote your event. The first thumbnail in the list will be used as the primary event thumbnail, so think carefully about what image you want to choose. If you don't add any thumbnails for the event, the experience thumbnail will be used.

  4. When ready, click Publish Event to save your event. If you set the event to public, it will be immediately discoverable on the experience's detail page.

Example events on the Creator Dashboard

Deleting Events

To delete an event and remove its detail page:

  1. On an experience's Events page, click the tab corresponding to the event's timing (Active, Scheduled, or Finished).

    Events button indicated for an experience on the Creator Dashboard
  2. Hover over the event thumbnail, click the button, and select Delete Event.

    Event's right-click context menu indicating the selection of Delete Event

Event Discovery

Event Details Page

All published events feature an event details page which you can share with players on and off platform. To access a shareable link, you can use either the event details page itself or the Events page.

From the event details page, click/tap the share button below the event title to open your device's native sharing UI, or to copy the link to your clipboard.

Share button indicated on event details page

Experience Detail Page

All published events also appear in a dedicated Events section on the experience's detail page. Players can join active events directly through the Join Event button, or click Notify Me for upcoming events to receive stream notifications in their Roblox inbox and the ability to opt into push notifications.

Event promoted on experience's detail page

Group Page

If you create events as an admin for a group, the group's events will appear under the Events tab on the group page.

Event listed on group's page under the Events tab.

In addition, you can feature an event in the group's About section for extra visibility:

  1. Go to the group's Events tab.

  2. Find the event you want to feature, click on the button, and select Feature Event.

    Feature Event button indicated on an event's tile on the group's page.

    The event should now appear in the group page's About section:

    Event featured on group's page under the About tab.

Stream/Push Notifications

Players who click Notify Me for an upcoming event will receive stream notifications in their Roblox inbox when the event starts. In addition, they can opt into push notifications to receive a notification on their device that will take them into the experience. Stream notifications remain accessible in the player's Roblox inbox for the duration of the event, making it easy for them to hop back in at any time.

Event notification on phone lock screen
Notification on phone lock screen
Event notification in Roblox app
Notification in Roblox app