Roblox offers a variety of analytics features to help you chart your experience's growth, track user behavior and retention, and find opportunities for optimization. You can use analytics to understand what actions you can take to grow your experience.
Grow your experience with analytics
Consider following this 3-step plan to use analytics to grow your experience:
Step 1: Optimize retention, engagement, and monetization
Before driving too many new users to your experience, grow the following metrics to a level that's comparable to or above the benchmarks for similar experiences:
D1 (day 1) retention and average session time are key metrics to focus on first because they measure if new users are enjoying and coming back to your experience. For more information on improving this metric, see Retention and Engagement.
D7 (day 7) and D30 (day 30) retention measure if users are making progress in your experience and returning long-term. For more information on improving this metric, see Retention.
Payer conversion rate and ARPPU (average revenue per paying user) measure the effectiveness of your user monetization. It's important to be thoughtful about monetization from the start. For more information on improving this metric, see Monetization.
Step 2: Drive new user acquisition
After you have optimized your retention, engagement, and monetization, use your Acquisition page to understand:
- Where new users are coming from by source.
- How well home recommendations are converting.
You can use the following chart to track the percent of users who have a qualified play in your experience after viewing it in recommendations. A "qualified play" refers to a user's intentional engagement with your experience, as opposed to accidental clicks or joining an experience and then bouncing quickly. Test different experience icons, titles, and descriptions to see how they impact your qualified play through rate.
Roblox experiences are inherently social, and users love trying them out with their friends. Consider using features like experience events and player invite prompts to invite users to bring their friends to your experience.
Step 3: Monitor metrics after each experience update
After you update your experience, visit analytics to understand how the update impacted the following metrics:
- Retention: D1 and D7 retention.
- Engagement: Average session time.
- Monetization: Payer conversion, ARPPU, and revenue.
- Acquisition: New users and qualified play through rate.
You can monitor major weekly changes and benchmark movement on your experience overview page. Insights highlights large movements in key metrics such as DAU, new users, and revenue.
If you have 100+ DAU, you can compare how your experience is performing against similar experiences using the benchmark scorecards. Your benchmark scorecards help you focus on the right metrics to improve compared to similar experiences
For example, in the scorecard below, engagement (average session time and D1 retention) looks to be the problem. As a result, you may consider using funnel analytics to improve your onboarding funnel.
Your similar experience benchmarks are updated daily. Roblox does not use these benchmarks as a direct signal in the discovery algorithm. Instead, these benchmarks give you a point of comparison as you work on improving your engagement, monetization, and acquisition. For more information on how users find new experiences, see Discovery.
Analytics Home
Analytics Home is the highest-level entry point for creator analytics and is located in the left navigation of Creator Hub. Analytics Home enables you to:
- Monitor the analytics of multiple experiences at once
- Track avatar item sales and revenue
- Track user acquisition through off-platform share links
Monitor experiences
You can monitor the analytics of up to nine Roblox experiences by putting them into a watchlist. If you have analytics permissions for the experience, your watchlist provides the following analytics at a glance:
- Daily Active Users (DAU): Number of unique players who joined the game at least once in the given day.
- New Users: Number of DAUs who are first-time users.
- Session Time: Total play time divided by number of individual sessions each day.
- Day 1 Retention: Percentage of new users who played again after their first session ended.
- Daily Revenue: Total amount of Robux earned by the experience in a day.
If you add an experience to your watchlist that you don't have analytics permissions for, the card only populates publicly viewable stats. These include:
- Like Ratio
- CCU
- Updated Date
- Title
- Owner
Watchlists are applied on the account level, are private, and persist when toggling between groups. To add an experience to your watchlist, paste the Experience URL or add it from your Experience Table, which is a list view of all the experiences owned by your account or selected group.
Clicking on an experience you're monitoring takes you to the experience overview page. If applicable, analytics insights offer direction on next steps and redirect you to applicable documentation and relevant analytics.
Track avatar sales and revenue
Avatar items you've sold automatically appear within the Avatar Items tab. Here, you can:
- View top performing items: See your top selling and grossing avatar items over a selected time period.
- Analyze overall sales and revenue: Showcase up to eight top items on a time-series graph.
- Monitor your catalog: Examine a table with up to 200 items, filterable by item category and sales types, and sortable by sales and total revenue.
Track user acquisition
The Share Links tab provides information about the Link Visits metric, which tracks how many users have arrived on your experience details page by clicking on the share link you created.
Analytics insights
In each experience's overview page, there are insights that highlight major weekly changes in key metrics and areas of improvement.
For example, the insight below shows that your revenue declined 21%, but similar experiences' revenue increased by 15%. This is a sign that you'll want to take action and look deeper into your monetization to diagnose potential issues. You can click "Explore this metric" to slice and dice your revenue by platform, country, and more. These insights are updated daily and are available for experiences with 100+ DAU.
Achievement panel
Your achievement panel highlights key metric milestones that you've reached over the past 6 months. This insight is meant to help you celebrate progress when a metric has reached a six month high. Note that if a metric is at a six month high but below benchmark comparisons, you should still continue to improve it.
For more information on how analytics works, see Analytics dashboard. For more information on how to use analytics to optimize your experience's design, see Analytics essentials.