Roblox offers multiple channels to promote your experiences, attract a fanbase, and grow your audience. You can advertise through the image ad network, sponsor experiences, and nominate experiences to specialized sorts on the Discover page. You can also catch the attention of users through your experience's icon and thumbnails.


Roblox uses dynamic discovery and search systems to ensure users can find experiences that are engaging and unique. See Discovery to understand the core principles Roblox uses to help users discovery experiences that they'll love.

User Advertisements

User advertisements allow you to notify users of experiences they can play, items they can purchase in the Avatar Shop, or groups they can join. When a user clicks the ad, it opens the main page of whatever you are advertising.

Sponsor your experiences to appear to users in the Sponsored category on the Home and Discover pages. You can choose your audience, schedule the duration of your ad, and specify your budget per day. Sponsored experience ad cycles can last anywhere from 24 hours to 28 days.

Nominating for the Discover Page

While most collections of experiences that users see when they are browsing the Discover page generate automatically, you can nominate your experiences to appear in the Learn & Explore, Free Private Servers, and Xbox Featured sort categories.

Growing Your Audience

You can grow your audience on Roblox with the Follow button, or you can direct users to follow you on social media by embedding social media links on your experience's page.

You can also attract a fanbase by posting frequent progress updates with interesting details on social media. It is recommended to use the #RobloxDev hashtag to highlight your posts to users actively interested in game development on Roblox.

Game Icons and Thumbnails

A game icon is one of the most important factors to get other users to notice your experience, as it is the first image that users see when your experience displays on the Discover page, as well as on the experience's main page.

As it is the first impression they will have of your experience, it's important that the game icon is clear about what a user should expect when they play the experience, such as the experience's style and genre.

Promotional thumbnails support your experience's game icon to further promote your experience, showcase its features, and announce upcoming updates and events.

There are two types of thumbnails that you can use to market your experience:

  • Images - Supplements the game icon, such as screenshots of gameplay or slides that demonstrate key details of your experience.

  • Videos - Links directly to YouTube. Many developers use this type of thumbnail to display trailers.