Promotion on Roblox allows you to engage a global audience to drive traffic and awareness to your experiences, avatar items, and social media. There are several ways you can market your content to users when and where they're most likely to engage with it:
- Promote your experiences – Engage users in special sort categories or search results when they're browsing the Discover page, in immersive portal ads in an experience they're already accessing, through time-based events, or in a highlight as they're watching a Roblox-owned channel.
- Promote your avatar items – Engage users as they're looking at any item's main details page or the Sponsored sort category on the Marketplace, or in immersive image ads in an experience they're already accessing.
- Promote your social media – Engage users as they're looking at your experience's main details page to follow you on social media for development updates.
All promotional content on the platform must adhere to Roblox's Community Standards and Terms of Use, and if your promotional content is advertising, it must also adhere to Roblox's Advertising Standards. For information on how all advertising works on the platform, including details for both advertising campaigns using Roblox's promotion products, and compliant independent advertising campaigns for experiences, see Advertising on Roblox and Complying with Advertising Standards.
Experiences
The following table details all promotional methods for experiences on the platform.
| Promotion Method | Description | Example |
|---|---|---|
| Sponsor Experiences | Advertise your experiences within the Sponsored category on the Home and Discover pages, and as Sponsored tiles in search results. Each sponsored experience ad campaign lets you choose your audience, schedule the duration of your ad campaign, and specify your budget per day. For more information, see Sponsoring Experiences. |  |
| Create Time-Based Events | Invite users back into your experiences with engaging time-based events that display on your experience's main details page. You can schedule up to 10 events at a time through the Events Platform, and users have the ability to opt-in to notifications for each event. For more information, see Events Platform. |  |
| Feature Experiences on Special Sort Categories or Roblox's Channels | Apply for Roblox to feature your experiences within the Learn & Explore, Free Private Servers, and Xbox Featured sort categories on the Discover Page, or in highlights on Roblox-owned channels. For more information, see Nominating for the Discover Page. |  |
Avatars
The following table details all promotional methods for avatar items on the platform.
| Promotional Method | Description | Example |
|---|---|---|
| Sponsor Items | Advertise avatar accessories and clothing within the Sponsored category on any item's main details page on the Roblox website, or the Recommended Items for You page of the Marketplace on the Roblox app. Like sponsored experiences, each sponsored item ad campaign lets you choose your audience, schedule the duration of your ad campaign, and specify your budget per day. For more information, see Sponsoring Items. |  |
Social Media
You can direct users to follow you on social media by embedding social media links on your experience's main details page. Social media links connect your audience over the age of 13 to your social media outside of Roblox, which you can use to market updates, monitor community feedback, and promote your experiences. For more information, see Growing Your Audience.
