---
title: "Promotion"
url: /docs/en-us/production/promotion
last_updated: 2026-08-13T00:14:45Z
description: "An overview of promotional tools you can use to promote your games, avatar items, and social media."
---

# Promotion

**Promotion** on Roblox allows you to engage a global audience to drive traffic and awareness to your games, avatar items, and social media.

All promotional content on the platform must adhere to Roblox's [Community Standards](https://en.help.roblox.com/hc/articles/203313410) and [Terms of Use](https://en.help.roblox.com/hc/en-us/articles/115004647846), and if your promotional content is advertising, it must also adhere to Roblox's [Advertising Standards](https://en.help.roblox.com/hc/articles/13722260778260).

## Games

The following table details promotional methods for games on the platform.

| Method | Description |
| --- | --- |
| **Search ads** | Promote your games in search results by creating search ads. This form of advertising allows developers to target their ads to users using search, increasing the likelihood of engagement based off of specific keywords. <br><br>For more information, see [Ads Manager](/docs/en-us/production/promotion/ads-manager.md). |
| **Sponsored games** | Advertise your games within the **Sponsored** category on the [Home](https://www.roblox.com/home) page. Each sponsored game ad campaign lets you choose your audience, schedule the duration of your ad campaign, and specify your budget per day.<br><br>For more information, see [Ads Manager](/docs/en-us/production/promotion/ads-manager.md). |
| **Immersive portal ad campaigns** | Advertise games through the immersive portal ad format that transports users from other creators' games directly into your own.<br><br>For more information, see [Ads Manager](/docs/en-us/production/promotion/ads-manager.md). |
| **Time-based events** | Invite users back into your games with engaging time-based events that display on your game's main details page. For more information, see [Events and updates](/docs/en-us/production/promotion/experience-events.md). |
| **Player invite prompts** | [Player invite prompts](/docs/en-us/production/promotion/invite-prompts.md), implemented directly inside your game, encourage players to invite their friends and increase co-experience gameplay. |
| **Friend invite reward system** | The [friend reward invite system](/docs/en-us/production/promotion/referral-system.md) rewards existing users for bringing in new users to your games. |
| **Experience notifications** | [Notifications](/docs/en-us/production/promotion/experience-notifications.md) are a way for 13+ users to keep up with their favorite games through timely, personalized notifications. As the developer, you can determine what kinds of in-game activities are most important to notify your users about, as well as define the notification content. |

## Avatar items

The following table details promotional methods for avatar items on the platform.

| Method | Description |
| --- | --- |
| **Sponsored items** | Sponsoring items allows you to increase the discoverability of your 3D user-generated content to users within the [Marketplace](https://www.roblox.com/catalog). You can choose your audience, schedule the duration of your ad, and specify your budget per day.<br><br>For more information, see [Sponsor items](/docs/en-us/marketplace/sponsor-items.md). |

## Social media

[Social media links](/docs/en-us/production/social-media-links.md) are links to your social media channels. Use social media links to promote your social media presence by embedding these links on your game details page.

## Share links

[Share links](/docs/en-us/production/share-links.md) are links to your Roblox games. Use share links on your social media to promote your Roblox games and to track metrics for acquisition through off-platform channels.

Unlike social media links, which direct users to your social media channels, share links promote and direct users to your Roblox games.

## Communities

[Communities](/docs/en-us/projects/groups.md) can serve as a form of marketing for the games that you publish through them. Users playing a game often engage with the creator of the game, which in this case is the group page. Here, users can find social links, follow related communities for new content, and post on comment boards.

Some recommendations for this page include:

- Ensure your community is named after your studio or company.
- Use thumbnails and descriptions to communicate your brand and identity.
- Include social links, such as YouTube, Discord, or X (Twitter).