Sponsoring experiences allows you to advertise your experiences to users in the Sponsored category on the Home and Discover pages. You can choose your audience, schedule the duration of your ad, and specify your budget per day. Sponsored experience ad cycles can last anywhere from 24 hours to 28 days.
Bidding System
Advertisement space works on a bidding system where the higher you set your Daily Budget amount in relation to other creators' bids, the more likely your sponsored experience will display within the Sponsored category on the Home and Discover pages. For example, if there are three sponsored experiences in the bidding system, advertising space is split according to how much each user has bid:
| User | Bid Amount | Result |
|---|---|---|
| A | 50 Robux | — |
| B | 100 Robux | User B's sponsored experience will display twice as often as User A's. |
| C | 300 Robux | User C's sponsored experience will display six times as often as User A's, and three times as often asUser B's. |
Creating Sponsored Experiences
Once you have at least 10 Robux to bid on advertising space per day, you can create a new sponsored experience for a specific audience, including gender, age, and platform.
To create a new sponsored experience:
- Navigate to the Creator Dashboard. All of your experiences display.
- In left-hand navigation, select Sponsored Ads. The Sponsored Ads page displays.
- In the top-right corner, click the Create Sponsored Ad button. The Sponsored Experience Ad Creation page displays.
- Click the top dropdown menu, then select the experience you want to sponsor.
- In the Audience, Schedule, and Daily Budget sections, choose who can see your sponsored experience, how long you want to sponsor your experience, and the amount of Robux you want to spend per day.
- In the Ad Name section, enter a descriptive name for your sponsored experience. This is only visible to you.
- Click the Preview Your Ad button. A new page with a preview of your sponsored experience and a sponsorship summary displays.
- Click the Run button.
Roblox holds the full amount for your ad cycle as soon as you click the Run button. If you cancel the ad cycle, you will receive a refund for any amount per full day left of the ad cycle.
Viewing Sponsored Experience Statistics
After you have created a Sponsored Experience, you can view statistics related to the ad's performance.
To view a sponsored experience's statistics:
Navigate to the Creator Dashboard. All of your experiences display.
In left-hand navigation, select Sponsored Ads. The Sponsored Ads page displays.
In the dropdown menu, select the sponsored experience you want to view the statistics for. A high-level view of the statistics for this sponsored experience displays.
For more in-depth metrics, select the dropdown arrow next to the statistics.
| Metric | Description |
|---|---|
| Attributed Visits | The amount of people who visit your experience after an impression or click on your ad. This is only recorded once per user. |
| Clicks | Every time a person clicks on your ad. |
| Conversion Rate | The amount of attributed visits divided by impressions. |
| CPC ("Cost Per Click") | The total Robux spent divided by the number of clicks. |
| CPP ("Cost Per Play") | The total Robux spent divided by the number of attributed visits. |
| CTR ("Click Through Rate") | Clicks divided by impressions. |
| Impressions | Estimate for the number of times your ad was shown to a user when using the Roblox app or website, or when your ad was requested from servers. |
| Status | A report if your ad is running or not. |
| Spent | The amount of Robux you have spent on the ad. |
Canceling Sponsored Experiences
You can cancel a sponsored experience at any time and receive a refund for any amount per full day left of the ad cycle. For example, if you set up a three day ad cycle and cancel on the first day, you will receive a refund for the remaining two days.
To cancel a sponsored experience:
Navigate to the Creator Dashboard. All of your experiences display.
In left-hand navigation, select Sponsored Ads. The Sponsored Ads page displays.
In the dropdown menu, select the sponsored experience you want to cancel. A high-level view of the statistics for this sponsored experience displays.
Click the … button, then Stop. A warning pop-up dialog displays to confirm that you want to stop your ad.
Click the Stop button.