Building successful content takes time and effort, but there is low risk and low upfront cost to building an experience on Roblox. You pay after earning on Roblox and we provide the tools, services, and support to help you build the most immersive experiences. Roblox has a robust community and developer forum to guide and support you along the way.
Low upfront costs; publish globally in seconds
Instant publishing to reach a global audience
Unlike other platforms where you wait days or weeks for approvals, you can modify your Roblox experiences and publish immediately in multiple languages and on all popular platforms — iOS, Android, Mac, Windows, PlayStation, and Xbox.
Platform-driven discovery and rapid viral growth
Our platform provides opportunity for rapid growth and lets users see and join experiences with no additional downloads required. Creators can take advantage of our organic channels, our rich social graph and network effect, seamless exploration between experiences and our cost effective Roblox ads.
Rapid iteration and scaling with no upfront costs
With your content live and in front of lots of users, we provide a rapid and rich feedback loop on how users are engaging with your work. This feedback loop is facilitated both by our integrated analytics system and by our monetization mechanisms. On the cost side, we handle infrastructure hosting, storage, customer support, localization, payment processing, moderation, and platform costs. You do not have to worry about standing up multiplayer servers or scaling them as your experience goes viral. Off Roblox, you often have to take care of these expenses and manage these operations yourself.
Pay after you earn on Roblox
On other platforms, you can incur expenses such as storage, hosting, and infrastructure before you earn any money or even start building. On Roblox, developing an experience has minimal risk as you are charged for these expenses after you monetize.
Average cash payouts
One of our goals is to drive as much money to our creators as possible while maintaining reasonable margins for our company to develop, maintain, and improve the tools and technology that support our community.
On average, 67% of all spending in experiences supports or goes to developers. The below applies to Robux spending within experiences only; it excludes developer subscriptions which are a relatively small portion of the business today.
We pay out 40% to cover costs supporting experiences — like infrastructure hosting, storage, customer support, localization, payment processing, and moderation — which other platforms generally pass on to developers.
This enables us to return 28%* directly to the developers.
*Assumes the full amount of Robux earned are exchanged through the DevEx program, and not spent on the platform. Figures are as of December 31, 2024.That leaves 33% to cover Roblox's ongoing services and operating costs, future-looking investments in the platform, and margins.
This chart illustrates the estimated utilization of each dollar spent in an experience on Roblox. Note that the chart doesn't reflect our expenses as disclosed in our GAAP financial statements.
This percentage is the experience developer's earnings based on transactions in the experience, after cashing out through our Developer Exchange program (before any developer spending on the Roblox platform for services such as ads). Each developer's earnings share may differ. Earnings share may also differ by payment channel; users can now receive up to 25% more Robux when purchasing through gift cards, computer, or web. This extra Robux translates into higher revenue shares on Robux purchased on those channels.
Developers also get extra Robux for simply building an engaging experience through the engagement-based payouts program. Roblox calculates payout based on the share of time a Premium subscriber spends in your experience as a way to reward engaging experiences.
This percentage reflects our platform average, though the actual percent of earnings from EBP varies from experience to experience based on the engagement level in the experience.
We are a platform and therefore we do not make experiences that compete with our creators for these payouts.
Roblox covers this on your behalf. This reflects the processing payment fees related to all purchases and refunds of Robux. These fees are paid directly to Apple (iOS), Google and Amazon (Android), Sony, Meta, and Microsoft (Xbox and Microsoft Store).
These costs also include processing fees associated with other payment methods, such as credit card or PayPal, as well as costs associated with the sale of our prepaid cards.
If you developed outside of Roblox, you may have to cover these fees on your own and manage chargebacks and fraud and process refunds.
Roblox covers this on your behalf. These costs relate to Roblox's maintenance of the servers that host all Roblox experiences, as well as platform-wide customer support, user and experience moderation, user acquisition, translation, and local compliance. If you develop outside of Roblox, you may have to pay for hosting, servers, moderation, and customer service on your own. You also have to dedicate time to managing these services; on Roblox you can focus on building your experience.
These costs relate to future-looking investments in the Roblox platform. This includes investments in the people building out new capabilities and tools for our platform which will allow you to be more innovative, build more engaging experiences, help bring in new users, and make creating on Roblox much easier.
Roblox uses some of this to cover ongoing services and operating costs.
In-experience monetization
Monetization features integrate with your experiences to generate revenue. Unlike promotional or advertising features, monetization features focus on creating income streams instead of just visibility and engagement.
| Feature | Description |
|---|---|
| Engagement-based payouts | Automatically earn Robux based on how long Roblox Premium subscribers engage in your experience. These payouts happen automatically as a way to reward engaging experiences. |
| Private servers | Let users choose who can pay to play an experience with them. |
| Subscriptions | Offer users recurring benefits for a monthly fee. |
| Passes | Special privileges within an experience that users can purchase once, like entry to a restricted area, an in-experience avatar item, or a permanent power-up. When you sell your own passes in your experience, you earn 70% of the Robux spent. You can also sell passes within your experience that were made by other creators; in this case, you earn a 10% affiliate fee on the Robux spent within your experience, and the original creator of the pass earns 60%. |
| Developer products | Items or abilities that users can purchase more than once, like in-experience currency, ammo, or potions. |
| Paid access in Robux | Charge users a one-time fee in Robux to access your experience. |
| Paid access in local currency | Charge users a one-time fee in their local currency to access your experience. |
| Price optimization | Find the best price points for your passes and developer products. |
| Avatar items | Sell avatar items directly inside your experiences. |
| Avatar creation tokens | Let users spend tokens to create, purchase, and save avatar items directly from within an experience. |
Advertising
Advertising features are explicit advertising tools aimed at reaching a specific audience. They function like traditional ads and their purpose is to generate engagement and revenue.
| Feature | Description |
|---|---|
| Ads Manager | A centralized platform where you can create and measure ad campaigns and streamline your promotional efforts. |
| Roblox-served ads vs. independent ads | Differentiate between the Roblox-served ads and the independent ads you can implement into your experience. |
| Immersive ads | Integrate video ads, image ads, and portal ads to show users advertisements without disrupting gameplay. |
| Search ads | Target specific keywords revelant to your experience and increase the likelihood of discovery through search results. |