Building successful content takes time and effort, but there is low risk and low upfront cost to building a game on Roblox. You pay after earning on Roblox and we provide the tools, services, and support to help you build the most immersive games. Roblox has a robust community and developer forum to guide and support you along the way.
For a complete list of benefits to monetizing on Roblox and all monetization paths on the platform, see Turn your creativity into income on Roblox.
In-game monetization
Monetization features integrate with your games to generate revenue. Unlike promotional or advertising features, monetization features focus on creating income streams instead of just visibility and engagement.
| Feature | Description |
|---|---|
| Creator rewards | Automatically earn Robux when Active Spenders engage in your game. These payouts happen automatically as a way to reward engaging games. |
| Private servers | Let users choose who can pay to play a game with them. |
| Subscriptions | Offer users recurring benefits for a monthly fee. |
| Passes | Special privileges within a game that users can purchase once, like entry to a restricted area, an in-game avatar item, or a permanent power-up. When you sell your own passes in your game, you earn 70% of the Robux spent. You can also sell passes within your game that were made by other creators; in this case, you earn a 10% affiliate fee on the Robux spent within your game, and the original creator of the pass earns 60%. |
| Developer products | Items or abilities that users can purchase more than once, like in-game currency, ammo, or potions. |
| Paid access in Robux | Charge users a one-time fee in Robux to access your game. |
| Paid access in local currency | Charge users a one-time fee in their local currency to access your game. |
| Price optimization | Find the best price points for your passes and developer products. |
| Avatar items | Sell avatar items directly inside your games. |
| Avatar creation tokens | Let users spend tokens to create, purchase, and save avatar items directly from within a game. |
Advertising
Advertising features are explicit advertising tools aimed at reaching a specific audience. They function like traditional ads and their purpose is to generate engagement and revenue.
| Feature | Description |
|---|---|
| Ads Manager | A centralized platform where you can create and measure ad campaigns and streamline your promotional efforts. |
| Roblox-served ads vs. independent ads | Differentiate between the Roblox-served ads and the independent ads you can implement into your game. |
| Immersive ads | Integrate video ads, image ads, and portal ads to show users advertisements without disrupting gameplay. |
| Search ads | Target specific keywords revelant to your game and increase the likelihood of discovery through search results. |