Roblox's goal is to enable the creation of anything, anywhere, by anyone, and we are constantly investing in new tools and services to empower our creator community. We're one of the world's largest immersive platforms and virtual economies, and our GDP has grown to become as large as some countries.
Daily active users
85.3M
13+ DAUs
60%
17+ DAUs
44%
Hours played
18.7B
Experiences visited
14M
Creator earnings
923M
How you earn
Robux is the virtual currency that users purchase and spend on the platform. You earn Robux in various ways, such as when users play or buy inside your experiences, purchase your avatar items, through ads, and more.
How you exchange
You can spend Robux to buy developer assets, plugins, advertising, in-experience items, or virtual items. In addition, when you have at least 30,000 earned Robux in your account, you may be eligible to exchange your earned Robux for real currency using the Developer Exchange program.
We're one of the world's largest immersive platforms and virtual economies, and our GDP has grown to become as large as some countries. We earn money by selling Robux which users spend in‑experience and on items and assets in our marketplaces, all created by you.
Top 10 creators
$33.9M
5.5x growth
Top 100 creators
$6M
6.1x growth
Top 1000 creators
$820K
6.8x growth
We exist to serve our community
Our goal is to enable the creation of anything, anywhere, by anyone, and we are constantly investing in new tools and services to empower our creator community.
So you can focus on creating
We give our creators, from individuals to large studios, diverse ways and all the tools needed to earn on Roblox by creating experiences, avatar items, Studio plugins, or joining our Creator Affiliate program.
Building successful content takes time and effort, but there is low risk and low upfront cost to building experiences on Roblox. You pay after earning on Roblox, and we provide the tools, services, and support to help you build the most immersive experiences. Roblox has a robust community and developer forum to guide and support you along the way.
Create and sell accessories, clothing, and avatar bodies and heads in the Marketplace or in experiences. We have a breadth of ways users can discover and buy your creations, whether through searching the Marketplace or enabling other creators to promote and sell your items.
Learn more
You can create and sell Studio plugins to the creator community through the Creator Store.
How it works
A plugin is an extension that adds additional features or functionality to Studio. You can install community-made plugins from the Creator Store, or you can create and publish your own to the Toolbox to use across your experiences.
The Creator Affiliate Program is a pilot program that lets you earn Robux using affiliate links. To join the Creator Affiliate Program, you must be 13+ and reside in a country supported by the Developer Exchange program.
Apply nowLearn moreHow it works
Generate affiliate share links for any Roblox experience, including other developers' experiences. Promote your affiliate links off-platform and earn revenue in Robux.
How you earn
When a user creates a Roblox account using your affiliate link and then buys Robux, you can receive up to 50% of the value of their Robux purchases during their first six months on the platform.
