Analytics Dashboard

Analytics Dashboard helps you measure and gain insight into your experience's performance to adjust content strategies. It visualizes standard key performance indicators (KPIs) of your experience to help you optimize your experience's full lifecycle, including:

  • Retention KPIs that measure how many users return to your experience again after their first visit.
  • Engagement KPIs that reflect how users actively use your experience and represent your core user base.
  • Acquisition statistics that show you the sources of users finding your experience and how users from different sources convert.
  • Monetization KPIs that help you understand the business performance of your experience.

Any experience with more than 10 Daily Active Users (DAU) and 10 play hours for 7 consecutive days is eligible for accessing all KPIs on the dashboard.

The dashboard also provides Sales Data that you can download and analyze in custom ways.

Setting Up Analytics Dashboard

If you are an experience owner or a group owner, and your experience meets the enrollment requirements, you can enroll in Analytics Dashboard at any point with the following steps:

  1. Make sure that you have a verified email address and a 2-Step Verification method on your Roblox account.

  2. Navigate to the experience overview page on the Creator Dashboard.

  3. Read Roblox Terms of Use that pop out automatically. Click Agree if you agree to them.

Now you have access to the main dashboard on the Overview and dashboards of all KPI categories, including Engagement, Retention, and Monetization.

Granting Group Permission

By default in a group experience, only the group owner can view the analytics dashboard, as some KPIs such as revenue are sensitive information. The owner can grant permission for group members to access the analytics dashboard as follows:

  1. Select the group you want to grant permission on the Groups page.

  2. Click the button and select Configure Group in the dropdown menu.

    A group's landing page with the ellipis button and Configure Group menu item highlighted.
  3. Navigate to the Roles tab. Select an existing role that you want to grant access to the analytics dashboard, or create a new role.

  4. In the Assets section, toggle on View group experience analytics.

Dashboard Functionalities

After activating the analytics dashboard, you can view the default charts on the overview and each KPI category. Hover over the Information Icon to understand what each chart represents and the View Icon to understand how to interpret the summary statistics on the top of each chart.

There are also functionalities on each dashboard to help you further analyze your experience's performance, such as filtering by date, exporting charts, benchmarking, and viewing KPI Breakdowns.

Filtering by Date

You can apply a date filter to view the chart for a date range by separately selecting any specific time frame between the first date that the data was available and the present day as the start and the end date.

Exporting a Chart

To export a chart to use with other data analytics tools, click the Export Button and save the metrics in a .csv file. The file includes timestamps and values of each datapoint per KPI.


Benchmarking is the process of measuring your experience's KPIs and comparing them to other experiences on Roblox. With benchmarks displayed on your dashboard, you can monitor the performance of your experience's analytics KPIs among experiences on Roblox to adjust your content strategy and set appropriate goals for improvement.

For KPIs relevant to specific aspects of your user behavior, Analytics Dashboard provides similar experience benchmarks. These benchmarks help you compare your experience with similar experiences with at least 100 Daily Active Users, such as those under the same genre as yours on the Home and Discovery pages. Available KPIs for similar experience benchmarks include:

  • Retention - All KPIs

  • Engagement- Average Session Time

  • Monetization - Average Revenue per Paying Users (ARPPU), Average Revenue per DAU (ARPDAU), Conversion Rate (CVR)

Each of these KPIs shows its similar experience benchmark in the 50th - 90th percentile range. For example, if you see your Day 1 Retention benchmark's 50th - 90th percentile is 12.4% - 24.1%, it means that:

  • 50% of similar experiences have a Day 1 Retention of 12.4% or lower.

  • 10% of similar experiences have a Day 1 Retention of 24.1% or higher.

An example shows the D7 retention chart with similar experience benchmarking.

For KPIs on your experience's overall success, Analytics Dashboard uses the top 1000 experiences with the highest total playtime on rolling 30 days as the benchmarking pool, excluding experiences that are less than 30 days old. Each of these KPIs has Top 200, Top 500, and Top 1000 as benchmarking tiers. The dashboard displays the appropriate tier for your experience based on your experience's engagement metrics and updates them on a daily basis,

Viewing KPI Breakdowns

You can apply a breakdown to analyze each chart in a more specific category by clicking the Breakdown by and toggling between the breakdown types, including Age Group, Platform, OS, Country, and Language. The following table explains the subcategories and usage of each breakdown type. You might also see an "Unknown" subcategory refers to users without relevant data.

Breakdown TypeSubcategoriesUsage
Age Group13 and Under, 13 through Under 18, 18 and Over. Understand latest trends across different age groups.
PlatformComputer, Phone, Tablet, and Console. Users might be double counted if they use more than one device.Understand latest trends across different platforms.
OS (Operating System)Android, iOS, Xbox one, OSX, and Windows. Users might be double counted if they use more than one device.Understand latest trends across different OS types.
Country (top 5)The top 5 countries where your experience has the most Daily Active Users, an "Other" category as the aggregate of all other countries where you have users, and the total number of Daily Active Users.Understand latest trends across the top 5 countries where your experience is most popular.
Language (top 5)The top 5 languages where your experience has the most Daily Active Users, an "Other" category as the aggregate of all other languages where you have users based on their playtime instead of the languages you offer, and the total number of Daily Active Users.Understand which languages are most popular across your users to help prioritize localization efforts. You can also see the impacts of adding translation for different languages.

Sales Data

Sales data download is one of the Roblox analytics offerings that can help you view and analyze your asset and developer product sales in your desired way.

Accessing Sales Data

Roblox automatically generates a .csv (comma-separated values) file for your sales data and updates it every 48 hours. You can download and customize it to fit your analytics tactics. To access the file:

  1. In your Account Info Settings, add and verify your email address for receiving the data download link.

  2. In your Security Settings, set up an Authenticator App as the 2-Step Verification method for your account.

  3. Navigate to your or your group's transactions page.

    1. For your personal sales data, navigate to the My Transactions page.
    2. For your group's sales data:
      1. Navigate to the Groups page and select the target group.
      2. Click the button on the group banner and select Configure Group.
      3. In the navigation menu, hover over Revenue to show the dropdown and then select Sales.
  4. From the Type of Transaction dropdown, select Sales of Goods. Then click the Download Data button.

  5. On the prompted calendar, select a calendar month of sales data to download. You can choose any month from the current date to up to two years ago. If you choose the current month, the file will include all available data of the partial month.

  6. In your inbox of your verified email address, you receive an email with a link to download a .zip file that contains your sales data in .csv format. The link will expire after 48 hours.

  7. You can use the .csv sales data sheet to analyze the data in your desired way to meet your specific business needs. For example, you can filter to display only sale records with pending Robux to release to you, so you can calculate the timeline and amount of your sales payout to make decisions on when to exchange earned Robux for real-world currency (DevEx) or pay your collaborators.

Sales Data Attributes

On the .csv sales data sheet, each sold item has the following attributes and metrics:

Buyer User IDUser ID of the user who purchased the item.123456789
Sale Date and TimeDate and time of the transaction in UTC.2022-07-15T19:04:30.397Z
Sale LocationThe location in which the user bought the item, such as an experience and the Marketplace.WebSite, Marketplace, Game
Universe IDThe unique identifier of the experience that the purchased item belongs to. Only applicable for items that belong to an experience, like a game pass.987654321
UniverseThe name of the experience that the purchased item belongs to. Only applicable for items that belong to an experience, like a game pass.My Awesome Experience
Asset IDThe unique identifier of the item.234565432
Asset NameThe name of the item.My Avatar Shirt, My Server
Asset TypeThe type of the item, which can be a Roblox asset type or a Developer Product type.Game Pass, Private Server, Mesh
Hold StatusThe status of whether Robux from this sale have been released to you or are still in a hold.Released, Held, Cancelled
RevenueThe amount of Robux you receive for the purchase, which is the item listing price excluding any Marketplace Fees, Affiliate Fees, and Recurring Group Payouts.50
PriceThe item listing price, which is the amount of Robux that the buyer paid for the purchase.10