Game Design

The game designer's role is to create an engaging experience for players, retain those players over time by providing new systems and content, and devise a sustainable monetization model to fund further development. Whether you are a novice game designer or a veteran, just figuring out your core loop or supporting a live game, Roblox offers a variety of resources for expanding your game design knowledge and skills.

About Level Up

The Level Up program hosted by the Roblox Game Insights team provides game design best practices to the developer community through events, videos and other resources.

Design Foundations

Design foundations are the fundamental knowledge and skills required to design a successful game. They include designing a core loop, creating progression systems that engage and retain players, and other foundational topics.

Systems Design and Balance

Systems design involves the development of the rules and features that players interact with in a game, from the fundamental core loop to deep progression systems.

Content Design

Content design refers to the development of content that players experience as they interact with a game's systems. Text, items, locations, events, and characters are all examples of content.

Level Design

Known as "builders" on Roblox, level designers use a combination of game design and art to develop the environment that players interact with and explore. Level design best practices vary across genres and applications.


Analytics measure the performance of a game or feature, and give you an overall picture of your game's health. The data that they provide helps developers to make informed decisions about optimizations and updates to their games.

Production and Team Management

Whether a development team is large or small, production and team management strategies can help to improve communication between members, make development more predictable and efficient, and promote a healthy work-life balance.

Social and Roleplay

Social features provide ways for players to play with friends and interact with other players. Developers can facilitate social play through the design of shared spaces and multiplayer mechanics.

UI and UX

User Interface (UI) and User Experience (UX) design provide players with the information and tools that they use to interact with game systems, other players, and the world. By offering intuitive information design, efficient flows and engaging interactions, successful UI/UX makes a game feel more polished and user-friendly.

Live Operations

Live Operations (LiveOps) are the ongoing updates and support that developers provide to a game after launch, from bug fixes and quality-of-life improvements to content cadence and major releases.

Marketing and Community Engagement

Cultivating an active player base is an instrumental part of developing a successful and enduring game. Marketing and community engagement strategies involve promoting a game before and after launch, acquiring new players, and interacting with the player community.