Design experiences on Roblox


A game designer's role is to create an engaging experience for players, retain those players over time, and devise a sustainable monetization model to fund further development. Whether you are a novice game designer or a veteran, Roblox offers a variety of game design resources to help you through the design process.

What's new

Sketch Series: Onboarding Techniques
Sketch Series: Subscription Design

Sketch Series: Subscription Design
Sketch Series: Retention Metrics

Design your experience

  • Design for Roblox: Learn how Roblox is unique as a platform and how to design experiences with these factors in mind.
  • Core loops: Learn how to design central gameplay systems to build your experience from the ground up.
  • Prototyping: Learn different prototyping methods for exploring your experience's potential and how they can help bring your vision to life.

Build your experience

  • Onboarding: Learn how to design an effective onboarding experience to retain as many new players as possible, increase potential concurrent and daily active users, and improve your experience's monetization potential.
  • Onboarding techniques: Learn strategies to help direct players through the onboarding funnel as quickly and seamlessly as possible.
  • Quest design: Learn how to effectively design quests, achievements, and dailies to increase engagement and retention in your experiences.
  • UI and UX design: Learn how to design user interfaces and how to design an intuitive and engaging experience.

Monetize your experience

  • Monetization foundations: Learn monetization best practices and shop design to maximize your experience's monetary growth potential.
  • Season pass design: Learn how to design season passes for your experiences to deliver new content, promote player retention, and generate revenue.
  • Subscription design: Learn how to design recurring purchases that your players look forward to each month.
  • Contextual purchases: Learn how to design compelling and unintrusive purchase opportunities that occur outside an experience's shop.
  • Balance virtual economies: Learn best practices to balance virtual economies when introducing new events.

Support your experience

  • LiveOps essentials: Learn how to design content that keeps players coming back and enjoying your experience after launch.
  • LiveOps planning: Learn how to maintain a dynamic and captivating experience through interweaving the release of two types of content.
  • Analytics essentials: Learn how to leverage key performance indicators (KPIs) to identify the health of your experience and potential growth opportunities.
  • Content updates: Learn how to design content cadences to keep players engaged between larger experience updates.