For avatar creators who want to build a business on a global stage, Roblox is the ultimate platform to design, publish, and monetize avatar assets for every style imaginable. There is a lot of flexibility in how you can create and earn from your avatar assets. Let's explore your options.
What you create
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| Character Bodies Models with technical components that work together to create a character that can interact with objects in the 3D space and wear accessories, clothing, and makeup. | Emotes Full character body animations that an avatar performs to communicate and celebrate with others in a game, such as gestures, reactions, and dances. | Makeup Cosmetic assets that you can apply to a character's face for additional creative expression, such as eyeshadow, lipstick, face paint, battle markings, and camouflage. |
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| Rigid Accessories 3D assets that attach to an avatar according to the attachment points around the character's body. | Layered Accessories 3D assets that stretch and fit on an avatar's body according to their rigging armature and cage meshes. | Classic Clothing 2D assets that wrap around specific areas of the avatar's body, such as their torso or legs. |
How you create
Almost every custom avatar item requires a combination of creative work in third-party image editing or 3D modeling software and Studio's built-in avatar customization and validation tooling.
Third-party tools
There are a wide range of third-party tools available to create file types that you can import into Studio for avatar assets. The following are examples of popular third-party software that creators commonly use for their creative workflows.
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| Blender is a free, open-source 3D creation suite with a broad range of modeling, sculpting, texturing, rigging, and animation tools. | Autodesk Maya is a subscription-based industry standard professional toolset that covers the entire 3D production pipeline. | GNU Image Manipulation Program (GIMP) is a free, open-source image editor that supports 2D asset creation. |
Studio tools
Once you have your custom image or 3D model file, Studio offers a full suite of tooling to convert the model or image file into Roblox-ready avatar assets that meet platform policies and technical standards. The following are all major tools you can use to create, test, and upload your avatar assets to the Marketplace.
| Importer | Avatar Setup | Automatic Skinning Transfer |
|---|---|---|
| Import your custom meshes with PBR textures, rigging, skinning, and animation data for avatar assets. | Automatically process and convert your custom models into avatar assets with all essential components for publishing to the Marketplace. | Transfer or generate skinning data to your layered and facial accessories so that they deform along the character body they're attached to. |
| Accessory Fitting Tool | Animation Editor | Adaptive Animation |
|---|---|---|
| Test your custom models on multiple combinations of character bodies, animations, and accessories before generating the final Accessory object. | Import, design, and publish custom emotes that players can use to communicate and celebrate with others in games, such as gestures and reactions. | Customize, modify, and map the internal joints of your custom avatar characters for universal animation support across unique body types, rigs, and proportions. |
In addition, you can create and configure games to let players create avatar assets during runtime, either from base models that you provide or their own photos and prompts.
| Avatar in-game creation | Photo-to-avatar generation |
|---|---|
| Lets players create, customize, and purchase avatar bodies in real time that save directly to the player's inventory. | Lets players generate a fully functional avatar character using a photo and a text prompt. |
How you earn
If you meet the Marketplace's creator requirements, you can sell your avatar assets in various locations on the platform:
| Marketplace | Games |
|---|---|
| Marketplace connects you with millions of daily active users who are looking for avatar assets. This allows you to tap into built-in shopping traffic, not just players inside a single game. | Avatar Editor Service lets you set up player access to the Marketplace within your or other creators' games. This allows you to meet players where they organically socialize and play. |
How much you earn depends on what type of avatar asset you sold and where the user bought it on the platform.
| Marketplace Purchase | In-game Purchase |
|---|---|
| Creator receives 30% |
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This commission structure also applies if you set an avatar asset as Limited, meaning that there is only a set quantity for that asset that users can purchase. When users resell a Limited avatar asset, you also earn an additional 10% commission on the value of each resale.
For more information on selling avatar assets either on the Marketplace or within games, see Marketplace fees and commissions and In-game sales.