License Manager

License Manager is an intellectual property (IP) management tool that lets you grant permission to creators to use your established IP in their games and Marketplace items. With the License Manager, you can define licenses, specify content standards and revenue share requirements, and set eligibility criteria that creations must meet in order to use your IP.

Before using the License Manager, you must register as a rights holder and create an IP family.

Create a license listing

After you create and set up your IP family, you can create a license listing to help promote your IP to creators and to encourage them to request to use it in their creations.

License listings are made up of:

• A listing that represents your IP family to creators and allows them to request to use your IP in their creations through the Licenses catalog. A listing can have one or more licenses under it.
• One or more licenses that represent the set of terms and conditions that define how creators can use your IP to build those games and Marketplace items.

To create your license listing:

1. Go to Intellectual Property ⟩ License Manager ⟩ Licenses.
2. Select the My Licenses tab.
3. Click Create license listing.
4. Under IP family, select an IP family that you have previously created.
5. Under Listing details, enter a title and a description for the listing.
6. Under Thumbnails, enter up to 5 images that relate to the listing. The first image you upload is shown to creators on the listing tile of the Licenses page. Make sure these images have an aspect ratio of 16:9, and are in PNG or JPG formats.
7. Click Create.
8. Listings must undergo moderation review for their name, description, and thumbnails. Click Submit for review.

Add a license

Once your listing has been created, you will be redirected to the listing details page. The License Manager supports the following license types:

Full game licenses

A full game license grants creators permission to build an entire experience around your IP. The form includes license details, duration, monetization, experience eligibility, guidelines and restrictions, and privacy settings.

In-game sales license

An in-game sales license grants creators permission to sell IP-based developer products and game passes within eligible experiences. Each license applies to a specific eligible experience and uses one revenue share rate. In the form, select Collab as the license type and In-game as the sale location.

Marketplace license

A Marketplace license grants creators permission to sell IP-based items to users on Marketplace including games that enable Marketplace sales. Each license applies to a specific creation, uses one revenue share rate, and determines whether creators can enable Marketplace resale for IP-based items. In the form, select Collab as the license type and Marketplace as the sale location.

To add a license to your listing:

1. Click Add license in the top-right corner.

2. Under License terms, select one of the following configurations:

   • For a full game license, set License type to Full game.
   • For an in-game sales license or Marketplace license, set License type to Collab, then set Sale location to In-game or Marketplace.
   • For Marketplace, set Resale preference to Yes to allow creators to enable resale.

3. Under License details, enter a title and a description. If you make your license public, the title and description will become public-facing and be visible to creators.

4. Under Duration:

   1. Set a Duration type, either Time-limited or Perpetual:

      • Time-limited licenses grant the use of your IP within defined date boundaries and will auto-terminate an active agreement on the end date. Marketplace items are automatically taken off sale.
      • Perpetual licenses grant the use of your IP from the date an agreement is active until termination of that agreement is actively sought.

   Rights holders can only offer licenses to matching creations if the license's duration is set to perpetual.
   
   If the duration is set to time-limited, creators must request for your license directly. Creators can request licenses for either time-limited or perpetual licenses.

   Once a license has been created, the duration type cannot be changed. A perpetual license cannot be updated to a time-limited license, and vice versa.

   2. Set a Duration range (Time-limited only), a defined date boundary you expect your IP usage to be active for. The creator will specify a start and end date within this boundary. Start and end times for time-limited licenses are based on midnight UTC.

5. Under Monetization:

   1. Set a revenue share rate between 0% and 95%. This is the revenue percentage you want to receive from creations using your IP, and is shown to creators when they request to use your IP through a license listing.
   2. Select one of the following for the default revenue share timing:

      • Monetize on activation, which means the revenue share is applied beginning at the moment the agreement between the rights holder and the creator of the licensed creation becomes active.
      • Monetize later, which allows you to turn on revenue share at a later date of your choosing.
   3. Set a Default revenue share timing. This option only displays if Revenue share rate is not 0%.

   Time-limited licenses are set to monetize on activation by default, and this preference cannot be changed. Time-limited licenses will begin monetizing on the day the agreement is active, which will be the start date designated by the creator.

6. Under Experience eligibility or Creator eligibility:

   • For Full game licenses, select the criteria you want games to meet in order to request to use the license. Creators whose games don't meet these requirements aren't eligible to request to use your IP. To allow all creators to request, leave the default values.

     • For Minimum average last 7 daily active users (DAU), choose between no requirement, greater than 1,000 DAU, or greater than 25,000 DAU.
     • For Maximum maturity rating, choose between minimal, mild, moderate, and restricted. See Maturity labels for more information about different maturity ratings.
   • For Collab licenses, select the criteria you want creators to meet in order to request to use the license. Creators who don't meet these requirements aren't eligible to request to use your IP. To allow all creators to request, leave the default values.

     • For Minimum last 90 day Marketplace earnings, choose between no requirement, greater than 1,000 Robux, greater than 10,000 Robux, or greater than 100,000 Robux.

7. Under Guidelines and restrictions:

   1. Enter the scope of your IP license. Include general background about the IP and clarify if any parts of the IP can or cannot be referenced by creators in their creation.
   2. Under Content standards, set the rules that creators must follow when using your IP.
   3. OPTIONAL

      Under Brand guidelines, upload a file to provide creators with creative direction.

8. Under Privacy, select one of the following:

   • Public to make the license listing public and visible to all creators. This option also allows all eligible creators to request to use the license.
   • Private to make the license only available to creators that you reach out to directly and that have games that match your IP.

   Because time-limited licenses cannot be used in license offers, they should be marked as Public once ready so that creators can request the license with proposed dates.

9. Click Create.

10. Licenses must undergo moderation review for their name, description, scope of license, and brand guidelines document (if provided). Click Submit for review.

After you have created a license listing, you can go to My licenses ⟩ [IP license listing] to make changes to both the listing and its associated licenses:

• To edit details of the listing, like its IP family and thumbnails, click Edit listing.
• To edit details of a specific license, click the edit icon next to that license. You can edit any field except for the revenue share rate.
• To add new licenses to the listing, click Add license.
• To copy an existing license, click the copy icon next to that license. The copied license will undergo moderation review.
• To highlight games that use the license, add experiences to the license showcase.

Licensed creations can display a badge to users

Licensed creations can display a licensed badge inside the Roblox app. These badges are applied automatically for any creation under license. You may choose to remove this badge from licensed creations at your discretion.

Showcase games using your IP

You can optionally highlight up to 10 games that use one of your live licenses. Showcased games appear in a carousel on the license details page in the Licenses catalog, under About, so creators can see examples of how your IP is already being used on Roblox.

Only games that already have an agreement with that license are available to showcase. Each showcased game displays its thumbnail or video, when available, and links creators to the game's details page.

To add games to a license showcase:

1. Go to Intellectual Property ⟩ License Manager ⟩ Licenses.
2. Select the My Licenses tab.
3. Open the license listing, then select the live license you want to update.
4. Under Featured creations, select Edit.
5. In the selection modal that opens, select up to 10 games that have an agreement with any license from this license listing.
6. Click Save.

If you don't add any showcase experiences, the license details page does not show a showcase carousel.

Review matches and send a license offer

Matches are games that use a significant amount of content related to your IP library or are Marketplace items that may use your IP. Roblox uses the primary and secondary keywords and the media added to your IP family to find creations that include content that matches your IP. Matches are limited to public games that are actively played and Marketplace items listed for sale. Matches only apply to licenses with a perpetual duration.

You can review the content matched to your IP and send them a license offer in order to enter an agreement with the content's creator, earn a share of their revenue, and set guidelines for the creator to follow.

To help you evaluate a game matches before sending an offer, each matched game's details page includes gameplay screenshots captured by Roblox, so you can quickly assess how your IP appears in the game without launching it. For a more in-depth review, you can also play the game yourself.

When you send an offer, choose an offer type:

• Send offer for a standard license offer. The agreement activates when the creator accepts it, or automatically after 14 days if the creator doesn't dispute it.
• Send conditional offer when you want to partner with the creator, but their game doesn't yet meet your content standards. You provide free-form feedback describing what must change. The agreement activates only after the creator makes the changes and you review and approve them. Conditional offers do not auto-activate.

To review your matches and send a creator a license offer:

1. Go to Intellectual Property ⟩ License Manager ⟩ Matches.
2. Select the creation you want to send an offer to.
3. Click Offer license.
4. In the New license offer panel:

   1. Select an IP family and a license.
   2. Select the revenue share timing. You can choose to Monetize on activation and apply the revenue share rate of the license you selected the moment the creator accepts your offer, or Monetize later and activate the revenue share rate later.
   3. Under Offer type, select Send offer or Send conditional offer.
   4. If you selected Send conditional offer, under Give feedback to the creator, list the content standard the game is violating and the specific changes you want. This message is visible to the creator. Images and video are not supported in this feedback.
   5. Click Send offer.

If you believe a game is using a significant amount of content related to your IP but you don't see that game on your Matches page, you can send that game a match request.

Request a match

If a game using your IP doesn't appear on your Matches page, you can manually request to add it. You can submit up to 3 match requests per day.

To request a match:

1. Go to Intellectual Property ⟩ License Manager ⟩ Matches.
2. Click Request match.
3. Under Request an experience as a match:

   1. Enter the URL for the game using your IP.
   2. Select an IP family and a license.
   3. Select the revenue share timing. You can choose to Monetize on activation and apply the revenue share rate of the license you selected the moment the creator accepts your offer, or Monetize later and activate the revenue share rate later.
   4. Click Confirm.

Review license requests from creators

Creators can browse the Licenses catalog and directly request to use your IP without first being matched to your IP. After receiving a license request, you can choose to accept it, reject it, or (for perpetual licenses) send a conditional approval that requires the creator to make changes first.

Unlike license matches, creators can request licenses with either perpetual or time-limited durations. Conditional approval is available only for perpetual license requests.

To review a license request from a creator:

1. Go to Intellectual Property ⟩ License Manager ⟩ Licenses.
2. Select the License agreements tab.
3. Filter by Requests.
4. Select the license request you want to review.
5. Choose one of the following:

   • To accept the license request and enter a license agreement with the creator, click Accept.
   • To conditionally approve a perpetual license request, send a conditional approval with free-form feedback that lists the content standard the game is violating and the specific changes you want. The creator then has 14 days to make the changes and mark them as done. After they do, you must review and approve the changes before the agreement becomes active.
   • To reject the license request, click Don't accept. You can also provide them with a reason for the rejection. This feedback can help the creator make any necessary changes and successfully request again in the future.

View license agreements

To view all of your offers and license agreements:

1. Go to Intellectual Property ⟩ License Manager ⟩ Licenses.
2. Select the License agreements tab. You can filter all license agreements by:

Review conditional offer changes

After you send a conditional offer (or conditionally approve a creator's perpetual license request), the creator has 14 days to implement your feedback and mark the changes as done. Roblox does not automatically verify that the creator made the changes; you should review the creation yourself before activating the agreement.

When the creator marks the changes as done:

1. Go to Intellectual Property ⟩ License Manager ⟩ Licenses.
2. Select the License agreements tab and open the conditional offer or conditional request.
3. Review the creation to confirm that the creator addressed your feedback.
4. Choose one of the following:

   • Accept the changes to activate the license agreement.
   • Reject the changes. The conditional offer or request becomes unsuccessful and the agreement does not activate.

There is no deadline for you to review the creator's changes after they mark them as done. If the creator doesn't respond within the original 14-day window, the conditional offer or request expires and becomes unsuccessful.

Review an offer dispute from a creator

After you send a standard or conditional license offer to a creator, they can choose to dispute that offer. If a creator disputes your offer, you can either accept the dispute and archive the offer you sent, or reject the dispute and send the offer to the creator again.

To review an offer dispute from a creator:

1. Go to Intellectual Property ⟩ License Manager ⟩ Licenses.
2. Select the license agreement that the creator has disputed. The reason for the creator's dispute displays at the top of the page.
3. Accept or reject the dispute.

   • To accept the dispute and archive the offer, click Accept dispute.
   • To reject the dispute and send the license offer to the creator again, click Don't accept dispute. For a conditional offer, rejecting the dispute re-sends the conditional offer with your original feedback and starts a new 14-day window for the creator.

If the creator disputes the offer a second time, the offer is automatically archived and the agreement does not take place.

Make changes to active agreements

If you have an active agreement with a creator and you believe their implementation of your IP has deviated from the defined scope of the license and its content standards, you can request that they make changes by clicking the Change request button and supplying details about which content standard this creation is violating and the specific change you want to request.

To require changes before a license agreement becomes active, send a conditional offer instead.

Analytics

Use analytics to analyze the impact of your individual licenses. To view a license's metrics:

1. Go to Intellectual Property ⟩ License Manager ⟩ Licenses.
2. Select the My licenses tab.
3. Select a license.
4. Select the Analytics tab to see the following: