License Manager | Documentation - Roblox Creator Hub

License Manager is an intellectual property (IP) management tool that lets you grant permission to creators to use your established IP in their games. With the License Manager, you can define licenses, specify content standards and revenue share requirements, and set eligibility criteria that games must meet in order to use your IP.

Before using the License Manager, you must register as a rights holder and create an IP family.

To use the License Manager, you must have exclusive, worldwide rights to an IP that includes either copyright or trademark registrations. You will be required to provide verifiable documentation to prove your intellectual property rights. Any false claims of ownership can result in the termination of your License Manager access or your Roblox account.

Create a license listing

After you create and set up your IP family, you can create a license listing to help promote your IP to creators and to encourage them to request to use it in their games.

License listings are made up of:

A listing that represents your IP family to creators and allows them to request to use your IP in their games through the Licenses catalog. A listing can have one or more licenses under it.
One or more licenses that represent the set of terms and conditions that define how creators can use your IP to build those games.

To create your license listing:

Go to Intellectual Property ⟩ License Manager ⟩ Licenses.
Select the My Licenses tab.
Click Create license listing.
Under IP family, select an IP family that you have previously created.
Under Listing details, enter a title and a description for the listing.
Under Thumbnails, enter up to 5 images that relate to the listing. The first image you upload is shown to creators on the listing tile of the Licenses page. Make sure these images have an aspect ratio of 16:9, and are in PNG or JPG formats.
Click Create.
Listings must undergo moderation review for their name, description, and thumbnails. Click Submit for review.

Once your listing has been created, you will be redirected to the listing details page. To add a license to your listing:

Click Add license in the top-right corner.
Under License details, enter a title and a description. If you make your license public, the title and description will become public-facing and be visible to creators.
Under Duration:
1. Set a Duration type, either Time-limited or Perpetual:
  - Time-limited licenses grant the use of your IP within defined date boundaries and will auto-terminate an active agreement on the end date.
  - Perpetual licenses grant the use of your IP from the date an agreement is active until termination of that agreement is actively sought.
Rights holders can only offer licenses to matching games if the license's duration is set to perpetual.

If the duration is set to time-limited, creators must request for your license directly. Creators can request licenses for either time-limited or perpetual licenses.

Once a license has been created, the duration type cannot be changed. A perpetual license cannot be updated to a time-limited license, and vice versa.
1. Set a Duration range (Time-limited only), a defined date boundary you expect your IP usage to be active for. The creator will specify a start and end date within this boundary. Start and end times for time-limited licenses are based on midnight UTC.
Under Monetization:
1. Set a revenue share rate between 0% and 95%. This is the revenue percentage you want to receive from games using your IP, and is shown to creators when they request to use your IP through a license listing.
2. Select one of the following for the default revenue share timing:
  - Monetize on activation, which means the revenue share is applied beginning at the moment the agreement between the rights holder and the creator of the game becomes active.
  - Monetize later, which allows you to turn on revenue share at a later date of your choosing.
3. Set a Default revenue share timing. This option only displays if Revenue share rate is not 0%.
Time-limited licenses are set to monetize on activation by default, and this preference cannot be changed. Time-limited licenses will begin monetizing on the day the agreement is active, which will be the start date designated by the creator.
Under Experience eligibility, select the criteria you want games to meet in order to request to use the license. Creators whose games don't meet these requirements aren't eligible to request to use your IP. To allow all creators to request, leave the default values.
- For Minimum average last 7 daily active users (DAU), choose between no requirement, greater than 1,000 DAU, or greater than 25,000 DAU.
- For Maximum maturity rating, choose between minimal, mild, moderate, and restricted. See Maturity labels for more information about different maturity ratings.
Under Guidelines and restrictions:
1. Enter the scope of your IP license. Include general background about the IP and clarify if any parts of the IP can or cannot be referenced by creators in their game.
2. Under Content standards, set the rules that creators must follow when using your IP.
3. (Optional) Under Brand guidelines, upload a file to provide creators with creative direction.
Under Privacy, select one of the following:
- Public to make the license listing public and visible to all creators. This option also allows all eligible creators to request to use the license.
- Private to make the license only available to creators that you reach out to directly and that have games that match your IP.
Because time-limited licenses cannot be used in license offers, they should be marked as Public once ready so that creators can request the license with proposed dates.
Click Create.
Licenses must undergo moderation review for their name, description, scope of license, and brand guidelines document (if provided). Click Submit for review.

After you have created a license listing, you can go to My licenses ⟩ [IP license listing] to make changes to both the listing and its associated licenses:

To edit details of the listing, like its IP family and thumbnails, click Edit listing.
To edit details of a specific license, click the edit icon next to that license. You can edit any field except for the revenue share rate.
To add new licenses to the listing, click Add license.
To copy an existing license, click the copy icon next to that license. The copied license will undergo moderation review.

Both listings and licenses undergo moderation review when they are first created. Subsequent edits only go through moderation review if sensitive fields are updated, specifically name, description, images, or documents. Rejected licenses can no longer be edited; however, they can be copied and the copy will undergo moderation review again.

Once your license has been used in any agreement, you cannot change the revenue share rate or game eligibility requirements.

Items purchased outside of the game on the Marketplace are not subject to the revenue share rate.

Review matches and send a license offer

To receive matches:

You must have a minimum of 10 approved images when you create an IP family. If you have fewer than 10 approved images, Roblox won't generate game matches for your IP.
Your license duration must be set to Perpetual. Licenses set to time-limited durations require a creator license request.

Matches are refreshed daily. If you have just created a new IP family, it might take some time before matches appear for that IP.

Matches are games that use a significant amount of content related to your IP library. Roblox uses the primary and secondary keywords and the media added to your IP family to find games that include content that matches your IP. Matches are limited to public games that are actively played and only apply to licenses with a perpetual duration.

You can review the games matched to your IP and send them a license offer in order to enter an agreement with a game's creator, earn a share of their revenue, and set guidelines for the creator to follow.

To review your matches and send a creator a license offer:

Go to Intellectual Property ⟩ License Manager ⟩ Matches.
Select the game you want to send an offer to.
Click Offer license.
In the New license offer panel:
1. Select an IP family and a license.
2. Select the revenue share timing. You can choose to Monetize on activation and apply the revenue share rate of the license you selected the moment the creator accepts your offer, or Monetize later and activate the revenue share rate later.
3. Click Send offer.

If you believe a game is using a significant amount of content related to your IP but you don't see that game on your Matches page, you can send that game a match request.

You can't send an offer to a game that is already associated with a pending license offer, accepted license agreement, or active license agreement.

After you send a license offer, the creator gets access to the license agreement details. The activation date for the license agreement is 14 days from when the creator has received the offer.

If the creator doesn't dispute the offer by the activation date, the agreement automatically becomes active.

Request a match

If a game using your IP doesn't appear on your Matches page, you can manually request to add it. You can submit up to 3 match requests per day.

To request a match:

Go to Intellectual Property ⟩ License Manager ⟩ Matches.
Click Request match.
Under Request an experience as a match:
1. Enter the URL for the game using your IP.
2. Select an IP family and a license.
3. Select the revenue share timing. You can choose to Monetize on activation and apply the revenue share rate of the license you selected the moment the creator accepts your offer, or Monetize later and activate the revenue share rate later.
4. Click Confirm.

Roblox reviews the submitted game to verify that it matches your IP. If approved, a license offer is automatically sent to the creator of the game.

Review license requests from creators

Creators can browse the Licenses catalog and directly request to use your IP in their games without first being matched to your IP. After receiving a license request, you can choose to accept or reject it.

Unlike license matches, creators can request licenses with either perpetual or time-limited durations.

If early IP usage is detected in a creator's game, the license request or accepted license agreement may be activated early.

To review a license request from a creator:

Go to Intellectual Property ⟩ License Manager ⟩ Licenses.
Select the License agreements tab.
Filter by Requests.
Select the license request you want to review.
Accept or reject the license request.
- To accept the license request and enter a license agreement with the creator, click Accept.
- To reject the license request, click Reject. You can also provide them with a reason for the rejection. This feedback can help the creator make any necessary changes to their game and successfully request again in the future.

We recommend that you play the creator's game before accepting or rejecting their license request.

View license agreements

To view all of your offers and license agreements:

Go to Intellectual Property ⟩ License Manager ⟩ Licenses.
Select the License agreements tab. You can filter all license agreements by:

Filter	Description
Requests	All license requests from creators to use one of your licenses.
Offers	All license offers that you have sent to creators.
Active	All active license agreements between you and creators.
Archived	All archived offers or license agreements between you and creators.

Review an offer dispute from a creator

After you send a license offer to a creator, they can choose to dispute that offer. If a creator disputes your offer, you can either accept the dispute and archive the offer you sent, or reject the dispute and send the offer to the creator again.

To review an offer dispute from a creator:

Go to Intellectual Property ⟩ License Manager ⟩ Licenses.
Select the license agreement that the creator has disputed. The reason for the creator's dispute displays at the top of the page.
Accept or reject the dispute.
- To accept the dispute and archive the offer, click Accept dispute.
- To reject the dispute and send the license offer to the creator again, click Reject dispute.

If the creator disputes the offer a second time, the offer is automatically archived and the agreement does not take place.

Make changes to active agreements

If you have an active agreement with a creator and you believe their implementation of your IP has deviated from the defined scope of the license and its content standards, you can request that they make changes to their game by clicking the Change request button and supplying details about which content standard this game is violating and the specific change you want to request.

Analytics

Use analytics to analyze the impact of your individual licenses. To view a license's metrics:

Go to Intellectual Property ⟩ License Manager ⟩ Licenses.
Select the My licenses tab.
Select a license.
Select the Analytics tab to see the following:

Metric	Description
DAU	The number of daily active users (DAU) over 7 days.
Visits	The number of lifetime visits to the game.
Transactions	The Robux you have earned from the game. Click View transactions and select License payments to see the revenue earned from agreements with creators.