Content Maturity

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Content Maturity provides information on the experience's main details page about what kinds of content the experience contains so that players can make informed decisions about what they interact with. Roblox uses this information to recommend experiences on the Home and Discover pages based on each player's age group and regional content policies.

Content Maturity consists of two components:

  • Content Maturity Label - Indicates the level of maturity suitable for the experience according to child development research and industry standards.
  • Content Descriptors - Indicates what type of content is within an experience, such as realistic depictions of blood or paid item trading.

If an experience does not have guidelines, Roblox restricts the playability of the experience on the platform for players younger than 13. In addition, experiences without guidelines cannot contain any Restricted content without risk of moderation. For this reason, Roblox strongly recommends that you fill out the questionnaire for each of your experiences so that they're available to the largest appropriate audience as possible.

Generating Labels

If your Roblox account is at least 30 days old, you can generate Content Maturity information by filling out the Maturity & Compliance Questionnaire, which contains a set of questions about the type of content players can possibly encounter within your experience, as well as how frequently it occurs. Your answers give Roblox an understanding of the content in your experience and ensure that the experience is available to the appropriate audience.

As you are completing the questionnaire, base your answers on the most mature or extreme content players can encounter within your experience. You can retake the questionnaire and generate a new maturity label at any time to accurately reflect the content in your experience. For restricted experiences, you can't change the maturity, but you can update its content descriptors.

To generate Content Maturity information:

  1. (Optional) If you want your experience to include restricted content, confirm you are at least 17 years old by verifying your account so the questionnaire can ask questions to generate the Restricted maturity label.

  2. Navigate to the Creator Dashboard and click on the thumbnail of the experience you want to generate Content Maturity information for. The experience's Overview page displays.

  3. In the left-hand navigation, navigate to the Audience section, then select Maturity & Compliance.

    Questionnaire button indicated for an experience on the Creator Dashboard
  4. If you've never taken the questionnaire before, read the notes and details, then click Start to proceed. If you've previously completed the questionnaire, the Questionnaire Completed page displays, but you can click the Restart button to start over.

  5. Answer each page of questions based on the content within your experience, then click the Save and Continue button. After you have answered every question, the Questionnaire Preview page displays all of your answers, the maturity label, applicable content descriptors, and any regions where your experience is non-compliant according to your answers.

  6. If you need to modify a previous answer, click the Edit button, otherwise click the Submit button to immediately publish the Content Maturity information to the experience's main page. If your experience receives a Restricted maturity label, servers running the experience restart to remove all players except those age-verified as 17+, and Studio removes all creators from any active collaboration session except those age-verified as 17+.

As long as your experience doesn't have a Restricted maturity label, if you believe that your Content Maturity information doesn't match your intended audience, you can update the content in your experience so that your experience is appropriate for your target audience, then resubmit the questionnaire. To learn how you can dynamically adjust the content of your experience for different audiences, see the PolicyService API reference.

Questionnaire Categories

The following sections provide guidance on answering the questions within each category of the Maturity & Compliance questionnaire. Content Maturity information only applies to content that you create for your experience, not user-generated content that players bring with them, such as avatar clothing or accessories.

After you submit the questionnaire, your experience receives a maturity label with content descriptors according to the following table, as well as a regional compliance result.

Maturity LabelDescription
MinimalMay contain occasional mild violence and/or light unrealistic blood.
MildMay contain repeated mild violence, heavy unrealistic blood, mild fear-based content, and/or mild crude humor.
ModerateMay contain moderate violence, light realistic blood, moderate fear-based content, moderate crude humor, and/or unplayable gambling content.
RestrictedMay contain strong violence, heavy realistic blood, moderate crude humor, romantic themes, unplayable gambling content, the presence of alcohol, and/or strong language.

Violence

Question 1: Does this experience depict violence and/or violent content?

Violence is the intentional use of physical or psychological force against players or non-playable characters (NPCs). If your experience includes violence, including within any asset type, you must disclose it in the Maturity & Compliance Questionnaire.

Question 2: How intense is the violence?

If your experience contains violence, you must specify the violence's maximum level of intensity according to the following table:

Violence IntensityDescription
MildImplied or unrealistic depictions of violence, such as bodies disappearing the moment their health reaches zero.
ModerateNon-graphic, realistic-looking depictions of violence and/or death that don’t violate Roblox Community Standards, such as realistic depictions of real-life injuries.
RestrictedGraphic and realistic-looking depictions of violence and/or death that do not violate the Restricted Content Policy, such as non-real world beheadings/decapitation, impalement, hangings, dismemberment, mutilation, severed/severing body parts, presence of organs, maiming, disfiguration, and electrocution.

Experiences with strong violence are only available to verified players that are at least 17 years old.

If you imply violence anywhere within your experience, such as violence that occurs off-screen that players can hear but can't see, your experience automatically meets the mild criteria.

If you visually show violence, the criteria for meeting mild, moderate, or strong violence depends on the consequence of the violence. For example, if the consequence of violence is unrealistic, your experience meets the mild criteria, but if there is any moment that the consequence of violence is realistic, your experience meets either the moderate or strong criteria, even if the realistic violence only occurs once.

Question 3: How frequent is the violence?

After you specify its intensity, you must also specify how often the violence occurs within your experience according to the following table. Note that even a small part of your experience contains repeated violence, it meets the Repeated criteria.

Violence FrequencyDescription
OccasionalViolence occurs either rarely or occasionally, such as at a couple key moments of the experience.
RepeatedViolence either occurs often, or it occurs rarely, but when it does occur, many violent events happen in quick succession.

Blood

Question 1: Does this experience depict any blood?

Blood is the red liquid that flows through human and animal bodies that's essential to life. If your experience includes blood, including within any asset type, you must disclose it within the Maturity & Compliance Questionnaire.

Question 2: How realistic is the blood?

If your experience contains blood, you must specify the blood's realism according to the following table:

Blood RealismDescription
UnrealisticBlood appears unrealistic, such as being pixelated or having a different color or shape.
RealisticBlood appears realistic, such as having the same color, shape, and splatter properties as blood in the real world.

Question 3 for unrealistic blood: Are the depictions of blood infrequent and/or fleeting?

If you answer unrealistic for question 2, you must also specify how often the unrealistic blood occurs within your experience according to the following table:

Unrealistic Blood FrequencyDescription
YesUnrealistic blood only occurs sometimes, such as yellow blood splattering for a few seconds.
NoUnrealistic blood only occurs often, such as repeated bloodshed or with lasting imagery.

Question 3 for realistic blood: What level of blood and/or gore is depicted?

If you answer realistic for question 2, you must also specify the blood's maximum level of intensity according to the following table. Note that if you depict realistic blood anywhere within your experience, such as blood splatter from a distance, your experience automatically meets the Light criteria.

Blood IntensityDescription
LightThe bloodshed is minimal, such as blood spatter from a distance.
HeavyThe bloodshed is significant, such as pools of blood, gushing blood, and up-close blood spatter.

Experiences with heavy, realistic blood are only available to verified players that are at least 17 years old.

Fear

Question 1: Does this experience include scary elements that may trigger fear?

Fear-based content contains scary or horrifying elements that trigger fear in players. If your experience includes scary elements, including within any asset type, you must disclose it in the Maturity & Compliance Questionnaire.

Question 2: What level of scary elements are there?

If your experience contains scary elements, you must specify the intensity of the elements according to the following table:

Scary Elements IntensityDescription
MildLoud/heavy breathing, pounding heart, shrieking or screaming, creepy-looking NPCs, jump scares, ominous music, and/or gameplay that builds suspense.
ModerateCharacters with disfigured mouths with realistic blood, lack of flesh with realistic-looking connective tissues, organs, and/or blood vessels visible, realistic open wounds and/or leaking/bleeding eyes with realistic blood.

The following images meet the moderate criteria for fear-based content.

Includes visible organs, blood vessels, and leaking/bleeding eyes.
Includes realistic blood and a lack of flesh.
Includes realistic open wounds and leaking/bleeding eyes.

Question 3: How frequently do the scary elements occur?

After you specify its intensity, you must also specify how often the scary elements occur within your experience according to the following table. Note that even a small part of your experience contains repeated scary elements, it meets the Repeated criteria.

Scary Elements FrequencyDescription
OccasionalScary elements occur either rarely or occasionally, such as at a couple key moments of the experience.
RepeatedScary elements either occur often, or they occur rarely, but when they do occur, many violent events happen in quick succession.

Crude Humor

Question 1: Does this experience depict, reference, or encourage crude humor?

Crude humor is a type of humor that depicts or references bodily functions, such as belching, flatulence, vomiting, urinating, and/or defecation for comical purposes. If your experience includes crude humor, including within any asset type, you must disclose it in the Maturity & Compliance Questionnaire.

Question 2: What level of crude humor is there?

If your experience contains crude humor, you must specify the intensity of the elements according to the following table:

Level of Crude HumorDescription
MildDepicts and/or references burping, farting (e.g. fart cloud), vomiting, and/or unrealistic looking poop (e.g. poop coils, poop emoji).
ModerateRealistically depicts and/or references urine or urination, and/or is an experience that is primarily themed on or set in a bathroom.

Gambling

Question 1: Does this experience contain unplayable gambling content?

Gambling is the practice of exchanging real world money, Robux, or in-experience items of value for a game of chance. While experiences cannot contain playable gambling content, including simulated gambling, you can depict unplayable gambling content, such as showing a casino or people playing cards that players cannot bet on or play.

You do not need to report depictions of, and/or references to, items or activities that are typically associated with gambling, but are not games of chance/luck, such as horse racing, car racing, and poker chips.

Free-Form User Creation

Question 1: Does this experience include free-form user creation?

Free-form user creation are features that allow players to create anything within an experience, such as writing words or making illustrations on a chalkboard. While this applies to in-experience, free-form drawing or creation tools, it does not apply to in-experience creations that players assemble with 3D assets, such as building a house or creating an outfit, or anything that goes through Roblox moderation before it's published or replicated.

If your experience includes free-form user creation features, you must disclose it within the Maturity & Compliance Questionnaire. Free-form user creation is only available to players that are at least 13 years old.

Social Hangout

Question 1: Is the primary theme or activity of this experience a social hangout?

Social hangouts are experiences in which the primary theme or activity is to chat or interact with other players with voice or text either as themselves or as their avatar. While this applies to vibe games, clubs, socializing spaces, and supportive places like sad rooms, it does not apply to roleplay and/or life simulation experiences where players adopt various roles like teacher or police officer, or are provided with items to role-play with.

If your experience is a social hangout, you must disclose it within the Maturity & Compliance Questionnaire. Social hangouts are only available to players that are at least 13 years old.

Strong Language

Question 1: Do you depict and/or want to allow strong language in your experience?

Strong language is vulgar and obscene language that is not used to harass, discriminate, incite violence, or threaten others, or used in a sexual context. For example, strong language content could be depictions of a non-playable character (NPC) using obscenity like the "f-word" that is not directed towards another character or group of people (e.g. "f* off").

If your experience includes strong language, you must disclose it within the Maturity & Compliance Questionnaire. Experiences that include strong language are only available to verified players that are at least 17 years old.

Romantic Themes

Question 1: Does this experience contain romantic, non-sexual expressions of love or affection?

Romantic themes are the non-sexual expression of love or affection. If your experience includes romantic themes, such as a quick kiss on the mouth, you must disclose it within the Maturity & Compliance Questionnaire. Experiences that include romantic themes are only available to verified players that are at least 17 years old.

Alcohol

Question 1: Does this experience depict, reference, or include use of alcohol?

Alcohol is an intoxicating adult beverage. If your experience includes, depicts, or references alcohol, or depicts adult business and locations that provide or sell alcohol, such as characters drinking alcohol at a bar, you must disclose it within the Maturity & Compliance Questionnaire. Experiences that depict alcohol are only available to verified players that are at least 17 years old.

Question 1: Does this experience contain paid random items?

Paid random items are virtual items players can purchase with Robux or other currency. If your experience includes paid random items, such as a coin players can purchase with Robux to later redeem for a random virtual item, you must disclose it within the Maturity & Compliance Questionnaire.

You do not need to report virtual items that you provide in exchange for players completing an action that doesn't involve the payment of Robux or any other currency.

Question 2: Does this experience respect the ArePaidRandomItemsRestricted policy API?

If your experience contains paid random items, it's recommended to take the mandatory precautions to protect players in certain regions that don't allow paid random items so that they can still access your experience. To check when these precautions are necessary, use PolicyService.GetPolicyInfoForPlayerAsync to return a dictionary of values that determine whether certain aspects of the experience need to change for that unique player.

One entry within the policy information is ArePaidRandomItemsRestricted, a boolean that represents whether a player is eligible to pay for random items. Random items can remain purchaseable if ArePaidRandomItemsRestricted returns false, but if ArePaidRandomItemsRestricted returns true, include additional logic to hide, replace, or block the purchase of random items for those players so that your experience is available to the largest audience as possible.

Question 1: Does this experience contain the ability for users to trade items that they paid for?

Paid item trading is the ability for players to purchase virtual items that they can then trade with other players. If your experience includes paid item trading, such as a marketplace for exchanging Limited items, you must disclose it within the Maturity & Compliance Questionnaire.

Question 2: Does this experience respect the IsPaidItemTradingAllowed policy API?

If your experience contains paid item trading, it's recommended to take the mandatory precautions to protect players in certain regions that don't allow paid item trading so that they can still access your experience. To check when these precautions are necessary, use PolicyService.GetPolicyInfoForPlayerAsync to return a dictionary of values that determine whether certain aspects of the experience need to change for that unique player.

One entry within the policy information is IsPaidItemTradingAllowed, a boolean that represents whether a player is eligible to trade paid items. Paid items can remain tradeable if IsPaidItemTradingAllowed returns true, but if IsPaidItemTradingAllowed returns false, include additional logic to hide, replace, or block the trading of paid items for those players so that your experience is available to the largest audience as possible.

Content Maturity Moderation

Roblox relies on the information you provide in the Maturity & Compliance Questionnaire to generate accurate Content Maturity information, so the Moderation team may review your Content Maturity to ensure its validity based on the content of your experience. Whenever Roblox discovers a discrepancy between your submission and the content in your experience, the following actions occur:

  • You receive a moderation notification through a private message on Roblox.
  • The Maturity & Compliance Questionnaire page on the Creator Dashboard updates to provide moderator feedback and guidance on how to generate accurate Content Maturity information.
  • Roblox provides a moderation action.
    • If your experience contains restricted content without a Restricted maturity label, your experience is subject to moderation consequences.
    • If your experience contains content that is prohibited by Roblox's Community Standards, Terms of Use, or Restricted Content Policy, your experience is subject to moderation consequences.
    • If your experience otherwise has inaccurate Content Maturity information according to its content, Roblox may remove the maturity label (or only some or all descriptors if the maturity label is Restricted) from your experience. If an experience does not have guidelines, Roblox restricts the playability of the experience on the platform for players younger than 13.