A high-quality icon is one of the most important factors in getting your experience noticed, as it's the first image users see when the experience displays on the Discover page. With such prominent placement, it's recommended that the icon expresses the theme, tone, and/or genre of the experience.
When you publish an experience for the first time, an icon is automatically generated from a collection of default images. While you can only display one icon per locale, you can also include supplementary image and video thumbnails that further promote the experience.
For more information on maximizing the impact of your experience's icon, see Best Practices.
To ensure your experience's icon always displays in high resolution and with an ideal aspect ratio, use a template of 512×512 pixels. In some places on the Roblox site and app, icons scale down to smaller sizes like 150×150 pixels, so it's recommended that you preview an icon at smaller sizes to confirm its details remain clear. In addition, see Best Practices for tips on icon format and design.
To upload an experience icon:
Navigate to the Creator Dashboard.
Click on the experience you want to upload an icon for. The experience's Overview page displays.
In the left-hand navigation, under Configure, select Places.
Click the start place marked with a star icon (if the experience contains only one place, it will be the only option). The place's Basic Settings page displays.
In the place's left-hand navigation menu, select Icon.
Set the media type to Image and click the CHANGE button. Then, from the file browser, select and confirm the image you want to use as the icon. Note that all icon images must pass moderation before they appear to others on the Roblox platform.
If the preview icon appears as you expect, click Save Changes.
To create the most positive impact for users looking to play your experience, consider the following best practices.
When you upload an icon image, it should be square and at least 512×512 pixels so that it always displays in high resolution and at an ideal aspect ratio across the Roblox site and app.
An icon will have a higher impact if it's unique and provides relevant imagery on what users should expect when they join the experience. Icons with ambiguous graphics may lead to unnecessary confusion.
You can express your experience's theme through color and contrast to help users decide if it's suitable and appealing to them.