Game descriptions

This document outlines guidelines for creating and managing Roblox game descriptions. The primary goal is to improve SEO for better discovery through external search engines like Google, Bing, and DuckDuckGo.

Context

Top games have millions of impressions in any given month on Google alone. Depending on the search query, however, copycat games, wikis, videos, and game publications might rank above the official link to your game. There is a large opportunity to translate more of this external search traffic into direct visits to your games' official details pages.

Key objectives

• Enhanced User Clarity: Provide prospective players with a more clear and comprehensive understanding of what the game is, how it is played, and why they should play it before they click to join.
• Improved Search Engine Performance: By including more descriptive text and relevant keywords, the external search engine crawlers will be able to more accurately index and categorize the game. This will lead to better visibility in search results and targeted recommendations.

Content recommendations

Your description should contain the following:

• [Hook] A very short description up to 160 characters of the game with core keywords
• [Recent Updates (Optional)] A blurb of your game's recent or upcoming updates
• [Main Content] An expansion of this description focused on the game mechanics
• [Additional Information] Device support, codes, and FAQ

Feel free to use emojis as desired for extra flair.

The hook

The first ~160 characters of your description is the most critical section as it will be the content that will likely populate search snippets and what new users first see.

(Google bolds the keywords that they think are relevant to the query)

• Use your title, core genre, and the most unique feature.
• Include primary search terms/keywords.
• Immediately communicate the main objective.
• Example:

  • Less optimized: X is a fun, action-packed time with friends to work together to defeat enemies.
  • Better:

    • X is a fast-paced tower defense game to build up your fortress and fend off hordes of enemies. Can you build the ultimate base and survive all 500 levels?
    • Welcome to X, the #1 tower defense game on Roblox. Build up your defenses to face off against hordes of enemies. Will you have what it takes to endure all 500 levels?

This hook will also be what will show on the mobile app until the user expands the description content, so it's very important to make this engaging.

(Optional) Recent updates

Give a brief blurb about any recent updates your game may have had. While good for your returning users, keep in mind that the more content you have in this section, the further this pushes down the main content of your description that will be more useful to new users.

Aim to keep this short, only highlighting the main attractions of your updates.

Examples

🏴‍☠️ [NEW] Quest Expansion!
Explore new islands and complete exciting quests

🚨 SEASON 9 is here! Featuring the new DANGER cosmetic set and updated player stats!

Main content

Detail your game's core gameplay and key features in an easily digestible format. Feel free to use bullet points, or write full sentences in paragraph format.

• Describe the main gameplay loop
• Give the reader a glimpse into what it is they'll be doing in your game
• Be sure to outline your game's key selling points that differentiate it from others

Examples

🐟 Real world fishing simulation
🦈 500+ different fish to catch
🎣 Licensed fishing gear brands like X, Y, Z and more!
🐡 Explore unlimited customization options
🏅 Compete with your friends on the leaderboards
🏆 Show off your best catches at community events

Or, in paragraph format:

Dive into the ultimate fishing game with the most realistic fishing! Discover over 500 different fish species to catch using licensed fishing gear from top brands like X, Y, and Z. Explore unlimited customization options for your avatar and equipment. Compete with friends on the global leaderboards and show off your best catches at exciting community events.

Additional information

• Device availability: Mention platform support (e.g. Desktop, Mobile, and Tablet) if applicable.
• (Optional) Redeem codes: any you'd like to showcase if applicable
• (Optional) Premium benefits: if your game has it, you can show it off here. If character count becomes a problem, consider this as one of the first things to cut.
• (Optional) Small FAQ section below the rest of the description content.

  • Focus on basic questions here, like "How do I X?" or "What is X?".
  • ⚠️ Warning: FAQs can take up a lot of your 1000 character count, so be concise and deliberate with your wording. Avoid too many questions, or just answer commonly asked questions in your description text.
• (Optional) Changelog / Credits: This should be a link to devforum for your changelog / credits.

Additional notes

• Tags and hashtags are explicitly not recommended. They are unused in our ranking algorithms and serve only to eat up your character count limit.
• Please do not enumerate your game's controls in the description. New players should learn the controls through a clear tutorial, and it can eat into the character limit a lot, depending on control complexity. We would instead ask you to clearly outline them in your game itself.
• Keep the entire description appropriate for all ages.

Full examples

Here are a couple full examples to help inspire your own descriptions.

First-person shooter game (FPS)

[Hook]

🔫 Ragefire is the most intense first-person shooter game on Roblox! Join the battlefield, dominate in Team Deathmatch, and unlock over 50 unique weapons and skins. Can you reach the top of the leaderboards?

[Recent Updates]

🚨 NEW MAP: Abandoned Warehouse is here! Plus, check out the limited-time Tactical Gear Bundle and new Season 3 Battle Pass rewards!

[Main Content]

Jump into the action with realistic combat and non-stop adrenaline!

🎯 Intense 5v5 Multiplayer: Compete across diverse maps and game modes (Team Deathmatch, Domination, Free-For-All).
🛡️ Deep Loadout Customization: Unlock and customize over 50 unique weapons, attachments, and cosmetic skins.
🏅 Ranked Play: Climb the global leaderboards and earn exclusive rewards as you prove your skill.
🛠️ Regular Content Updates: New maps, weapons, and seasonal events added every month!

[Additional Information]

🖥️ Play on Desktop, Mobile, and Tablet!
⌨️ Redeem Code: FIRESTORM for 500 Credits!

FAQ

Q: How many people can play together?
A: Ragefire supports up to 16 players on the same server. Invite your friends and play together!

Q: How do I earn currency for new weapons?
A: Just play the game! Winning and completing daily quests earns you even more currency.

Soccer sports game

[Hook]

⚽ Goal Rush is the most action-packed soccer simulator on Roblox! Score epic goals, master the dribble and shoot mechanics, and lead your team to victory in the World Cup Tournament.

[Recent Updates]

🚨 NEW LEAGUE SEASON 5 is live! Featuring the new "Legendary Striker" cosmetic set and updated player stats!

[Main Content]

Experience realistic soccer gameplay with intuitive controls and deep team customization!

🔥 Fast-Paced 5v5 Matches: Jump into quick, competitive games against other players.
🎨 Customizable Players & Gear: Unlock new jerseys, cleats, and celebrations. Personalize your look!
🏅 Skill-Based Mechanics: Perfect your passing, tackling, and special shot techniques.
🏆 Career Mode: Rise through the ranks, complete challenges, and earn exclusive rewards.

OR

Experience realistic soccer gameplay with intuitive controls and deep team customization! Jump into quick, competitive 5v5 matches against other players. Unlock new jerseys, cleats, and celebrations to personalize your look. Perfect your passing, tackling, and special shot techniques with our skill-based mechanics. Rise through the ranks in Career Mode, complete challenges, and earn exclusive rewards.

[Additional Information]

🖥️ Play on Desktop, Mobile, and Tablet!
⌨️ Redeem Code: GOLAZO for 500 Coins!

FAQ

Q: How do I control my player?
A: Use the WASD keys (PC) or the on-screen joystick (Mobile/Tablet) to move. Special actions like shoot and pass are clearly mapped in-game!

Q: What kind of progression is there in the game?
A: Earn gold by participating in matches to use for cool new cosmetics that come out every update! Or shoot for the top of the leaderboards!