---
title: "Monetize your games"
url: /docs/en-us/monetize-experiences
last_updated: 2026-10-23T19:09:20Z
description: "An overview of monetization tools for games."
---

# Monetize your games

Building successful content takes time and effort, but there is low risk and low upfront cost to building a game on Roblox. You pay **after** earning on Roblox and we provide the tools, services, and support to help you build the most immersive games. Roblox has a robust community and [developer forum](https://devforum.roblox.com/) to guide and support you along the way.

For a complete list of benefits to monetizing on Roblox and all monetization paths on the platform, see [Turn your creativity into income on Roblox](/docs/en-us/monetize.md).

## In-game monetization

**Monetization features** integrate with your games to generate revenue. Unlike promotional or advertising features, monetization features focus on creating income streams instead of just visibility and engagement.

| Feature | Description |
| --- | --- |
| [Creator rewards](/docs/en-us/creator-rewards.md) | Automatically earn Robux when Active Spenders engage in your game. These payouts happen automatically as a way to reward engaging games. |
| [Private servers](/docs/en-us/production/monetization/private-servers.md) | Let users choose who can pay to play a game with them. |
| [Subscriptions](/docs/en-us/production/monetization/subscriptions.md) | Offer users recurring benefits for a monthly fee. |
| [Passes](/docs/en-us/production/monetization/passes.md) | Special privileges within a game that users can purchase once, like entry to a restricted area, an in-game avatar item, or a permanent power-up. When you sell your own passes in your game, you earn 70% of the Robux spent. You can also sell passes within your game that were made by other creators; in this case, you earn a 10% affiliate fee on the Robux spent within your game, and the original creator of the pass earns 60%. |
| [Developer products](/docs/en-us/production/monetization/developer-products.md) | Items or abilities that users can purchase more than once, like in-game currency, ammo, or potions. |
| [Paid access in Robux](/docs/en-us/production/monetization/paid-access-robux.md) | Charge users a one-time fee in Robux to access your game. |
| [Paid access in local currency](/docs/en-us/production/monetization/paid-access-local-currency.md) | Charge users a one-time fee in their local currency to access your game. |
| [Managed pricing](/docs/en-us/production/monetization/managed-pricing.md) | Find the best price points for your passes and developer products. |
| [Avatar items](/docs/en-us/production/monetization/avatar-items.md) | Sell avatar items directly inside your games. |
| [Avatar creation tokens](/docs/en-us/production/monetization/avatar-creation-token.md) | Let users spend tokens to create, purchase, and save avatar items directly from within a game. |

## Advertising

**Advertising features** are explicit advertising tools aimed at reaching a specific audience. They function like traditional ads and their purpose is to generate engagement and revenue.

| Feature | Description |
| --- | --- |
| [Ads Manager](/docs/en-us/production/promotion/ads-manager.md) | A centralized platform where you can create and measure ad campaigns and streamline your promotional efforts. |
| [Roblox-served ads vs. independent ads](/docs/en-us/production/promotion/advertise-on-roblox.md) | Differentiate between the Roblox-served ads and the independent ads you can implement into your game. |
| [Immersive ads](/docs/en-us/production/monetization/immersive-ads.md) | Integrate video ads, image ads, and portal ads to show users advertisements without disrupting gameplay. |
| [Search ads](/docs/en-us/production/promotion/ads-manager.md) | Target specific keywords revelant to your game and increase the likelihood of discovery through search results. |
| [Rewarded video](/docs/en-us/production/promotion/rewarded-video-ads.md) | Rewarded video placements are full-screen, horizontal, 6-30 second video ads that users watch in exchange for a reward. |