--- title: "Monetize avatar assets" url: /docs/en-us/monetize-avatar last_updated: 2026-10-20T22:18:01Z description: "An overview of virtual items and the Marketplace." keywords: ["Layered clothing","Layerable accessories","Layered clothing accessories","Rigid accessories","Makeup"] --- # Monetize avatar assets For avatar creators who want to build a business on a global stage, Roblox is the ultimate platform to design, publish, and monetize avatar assets for every style imaginable. There is a lot of flexibility in how you can create and earn from your avatar assets. Let's explore your options. ## What you create | | | | | --- | --- | --- | | [Character Bodies](/docs/en-us/avatar/character-bodies.md)
Models with technical components that work together to create a character that can interact with objects in the 3D space and wear accessories, clothing, and makeup. | [Emotes](/docs/en-us/avatar/emotes.md)
Full character body animations that an avatar performs to communicate and celebrate with others in a game, such as gestures, reactions, and dances. | [Makeup](/docs/en-us/avatar/makeup.md)
Cosmetic assets that you can apply to a character's face for additional creative expression, such as eyeshadow, lipstick, face paint, battle markings, and camouflage. | | | | | | --- | --- | --- | | [Rigid Accessories](/docs/en-us/avatar/rigid-accessories.md)
3D assets that attach to an avatar according to the attachment points around the character's body. | [Layered Accessories](/docs/en-us/avatar/layered-accessories.md)
3D assets that stretch and fit on an avatar's body according to their rigging armature and cage meshes. | [Classic Clothing](/docs/en-us/avatar/classic-clothing.md)
2D assets that wrap around specific areas of the avatar's body, such as their torso or legs. | ## How you create Almost every custom avatar item requires a combination of creative work in third-party image editing or 3D modeling software and Studio's built-in avatar customization and validation tooling. #### Third-party tools There are a wide range of third-party tools available to create file types that you can import into Studio for avatar assets. The following are examples of popular third-party software that creators commonly use for their creative workflows. | | | | | --- | --- | --- | | [Blender](https://www.blender.org/) is a free, open-source 3D creation suite with a broad range of modeling, sculpting, texturing, rigging, and animation tools. | [Autodesk Maya](https://www.autodesk.com/products/maya/overview) is a subscription-based industry standard professional toolset that covers the entire 3D production pipeline. | [GNU Image Manipulation Program](https://www.gimp.org/) (GIMP) is a free, open-source image editor that supports 2D asset creation. | #### Studio tools Once you have your custom image or 3D model file, Studio offers a full suite of tooling to convert the model or image file into Roblox-ready avatar assets that meet platform policies and technical standards. The following are all major tools you can use to create, test, and upload your avatar assets to the Marketplace. | [Importer](/docs/en-us/studio/importer.md) | [Avatar Setup](/docs/en-us/avatar-setup.md) | [Automatic Skinning Transfer](/docs/en-us/avatar/automatic-skinning-transfer.md) | | --- | --- | --- | | Import your custom meshes with PBR textures, rigging, skinning, and animation data for avatar assets. | Automatically process and convert your custom models into avatar assets with all essential components for publishing to the Marketplace. | Transfer or generate skinning data to your layered and facial accessories so that they deform along the character body they're attached to. | | [Accessory Fitting Tool](/docs/en-us/avatar/accessory-fitting-tool.md) | [Animation Editor](/docs/en-us/animation/editor.md) | [Adaptive Animation](/docs/en-us/characters/adaptive-animation.md) | | --- | --- | --- | | Test your custom models on multiple combinations of character bodies, animations, and accessories before generating the final `Class.Accessory` object. | Import, design, and publish custom emotes that players can use to communicate and celebrate with others in games, such as gestures and reactions. | Customize, modify, and map the internal joints of your custom avatar characters for universal animation support across unique body types, rigs, and proportions. | In addition, you can create and configure games to let players create avatar assets during runtime, either from base models that you provide or their own photos and prompts. | [Avatar in-game creation](/docs/en-us/avatar/in-experience-creation.md) | [Photo-to-avatar generation](/docs/en-us/avatar/avatar-generation.md) | | --- | --- | | Lets players create, customize, and purchase avatar bodies in real time that save directly to the player's inventory. | Lets players generate a fully functional avatar character using a photo and a text prompt. | ## How you earn If you meet the Marketplace's [creator requirements](/docs/en-us/marketplace/marketplace-policy.md#creator-requirements), you can sell your avatar assets in various locations on the platform: | Marketplace | Games | | --- | --- | | [Marketplace](https://www.roblox.com/catalog) connects you with millions of daily active users who are looking for avatar assets. This allows you to tap into built-in shopping traffic, not just players inside a single game. | [Avatar Editor Service](/docs/en-us/players/avatar-editor.md) lets you set up player access to the Marketplace within your or other creators' games. This allows you to meet players where they organically socialize and play. | How much you earn depends on what type of avatar asset you sold and where the user bought it on the platform. | Marketplace Purchase | In-game Purchase | | --- | --- | | Creator receives 30% | | This commission structure also applies if you set an avatar asset as [Limited](/docs/en-us/marketplace/marketplace-fees-and-commissions.md#limiteds), meaning that there is only a set quantity for that asset that users can purchase. When users resell a Limited avatar asset, you also earn **an additional 10% commission** on the value of each resale. > **Info:** For more information on selling avatar assets either on the Marketplace or within games, see [Marketplace fees and commissions](/docs/en-us/marketplace/marketplace-fees-and-commissions.md) and [In-game sales](/docs/en-us/production/monetization/avatar-items.md).