---
title: "Analyze and experiment"
url: /docs/en-us/production/game-design/analytics-essentials
last_updated: 2026-06-11T23:11:54Z
description: "Analytics essentials"
---

# Analyze and experiment

Roblox offers a variety of analytics features to help you chart your experience's growth, track user behavior and retention, and find opportunities for optimization. You can use analytics to understand what actions you can take to grow your experience.

Analytics provide a high level overview of your experience's health and surface optimization opportunities. The highest level of analytics you can use to uncover these opportunities are called **key performance indicators** (KPIs). Three of the most prominent KPIs are:

- Engagement metrics
- Retention metrics
- Monetization metrics

Once you identify an area for improvement through your KPIs, you can use **Experiments** and **Configs** to iterate with precision. **Experiments** allow you to run A/B tests to measure the causal impact of specific changes on your metrics, while **Configs** let you adjust in-game values in real time to optimize the experience instantly without restarting your servers.

For an introduction to what Roblox's analytics features can do for you and your experience, see [Get started with analytics](/docs/en-us/production/analytics/get-started.md).