Monetization

Monetization measures your experience's ability to generate revenue.

Viewing Monetization Metrics

To view your experience's monetization analytics:

1. Navigate to your Creations page on Creator Dashboard and select your experience.

2. In the Monetization menu, select Overview.

   

You can view analytics for individual or group owned experience. To view the latter, you need to have group permissions for analytics.

On the monetization page, you can see the following metrics:

From there, you can explore data for each monetization product:

• Developer Products
• Passes
• Avatar Items
• Subscriptions
• Immersive Ads
• Engagement Payouts

Improving Revenue

Here are some high level tips for growing your revenue:

1. Be thoughtful about monetization from the start: Consider what users would spend on, why they would spend, and whether and how to expand monetization options in the future. It's more challenging to develop a monetization strategy after launching your experience.
2. Design for short-term as well as long-term users: Try to provide a mix of consumable and durable items for purchase to give options for users with different levels of engagement.
3. Optimize your storefront: Make it easy for users to find and understand the value of purchasable items. This ensures a transparent and easy-to-use experience.
4. Balance your in-experience content: Discounts, limited item offers, free items, and more can help you improve your in-experience economy.

Devote as much creativity and attention to your storefront as you do to the rest of the experience. Users would appreciate an easy-to-find shop that helps them learn more about the experience.

Improving Payer Conversion Rate

Payer conversion measures the percent of your users who engage with your paid features or content.

To improve this metric:

1. Identify why your conversion rate is low: Reasons might include expensive items, poor item or shop visibility, and unappealing content.
2. Consider welcome offers and discounts for first-time purchasers: This can lower the barrier for new users to try out your paid content to see how fun it is.
3. Analyze the purchase funnel and identify any issues: Possible issues include unclear or confusing steps in the purchase flow or distractions that make it difficult for users to complete the process.

Improving Average Revenue per Paying User (ARPPU)

ARPPU measures the spending behavior of your repeat purchasers.

To improve this metric:

1. Add purchasing options for different levels of engagement. Include a mix of items that are one-time purchases as well as repeatable purchases, such as consumables, refills, and in-game currencies for users who may wish to purchase them regularly.
2. Provide a variety of purchasable items. If you only have a limited number of sales items available, users might not have anything new to purchase even if they're interested in buying something new. You can find your top-selling items and expand those offerings to provide more options for users.
3. Add seasonal items. Seasonal items can create a sense of fun and excitement around particular holidays or real-world events.

Improving Average Revenue per Daily Active Users (ARPDAU)

ARPDAU is a combination of your payer conversion rate and your ARPPU.

To improve ARPDAU:

1. Provide items at a variety of price points. Some users are only willing to spend a small amount of Robux for experience items. Selling items at a wide range of price points can accommodate users with different spending habits.
2. Improve retention and engagement. Keeping users engaged with your experience over time can lead to more opportunities for monetization, as well as increased loyalty and interest in making purchases.

A high ARPPU and low ARPDAU suggest revenue comes from a limited user subset. Balance your monetization by targeting a wider audience and improve both ARPPU and ARPDAU for long-term success.