---
title: "Demographics"
url: /docs/en-us/production/analytics/demographics
last_updated: 2026-06-11T23:11:53Z
description: "Explains how to interpret and improve demographics metrics for your experience."
---

# Demographics

**Demographics** shows you the age, gender, country, and language of monthly active users who play your experience. You can use this data to prioritize future content updates and secure brand sponsorships.

To view your experience's demographic analytics:

1. Navigate to your [Creations](https://create.roblox.com/dashboard/creations) page on **Creator Dashboard** and select your experience.
2. In the **Analytics** menu on the left, select **Demographics**.

You can view analytics for individual or group owned experiences. To view the latter, you need to have [group permissions for analytics](/docs/en-us/production/analytics/analytics-dashboard.md#grant-group-permission).

## View audience demographics

On the demographics page you can see a breakdown of your monthly active users into the following categories:

| Source | Description |
| --- | --- |
| Country | Percent of monthly active users by country. Hover over any country or bar to see the MAUs for that country and click the download button to get data for all countries. |
| Gender | Percent of monthly active users by gender. |
| Server frame rate | Frames per second processed by the server. |
| Age | Percent of monthly active users by age. |
| Top Languages | The top 10 languages and their percentages spoken by monthly active users. |

> **Info:** For privacy reasons, if there are less than 3 users in any age or gender groups, the groups are hidden from the age and gender charts.

__

## Identify audience opportunities

Consider the following strategies for using demographics data to improve your experience:

- Prioritize content that your audience might be interested in.
- [Localize](/docs/en-us/production/localization.md) your experience metadata such as titles with your audience in mind.
- Identify opportunities to attract new audiences.
- Share this data with potential brand sponsors.