Acquisition measures where new and returning users are coming from and how well they convert.
When acquiring users to your experience, such as announcing an in-game event or creating ad campaigns, make sure your experience has good retention and engagement to ensure a healthy user population and game experience.
Viewing Acquisition Metrics
To view your experience's acquisition analytics:
- Navigate to your Creations page on Creator Dashboard and select your experience.
- In the Analytics menu on the left, select Acquisition.
You can view analytics for individual or group owned experience. To view the latter, you need to have group permissions for analytics.
Acquisition Sources
On the acquisition dashboard, you'll see the following charts and tables:
- New users with play per source
- New users with impressions per source
- Returning users with plays per source
- Returning users with impressions per source
- Qualified play through rate
- Cumulative new users funnel
Here's a list of all the available acquisition sources:
| Source | Description |
| Home Recommendations | Recommended Experiences section on Home |
| Continue Play | Continue Play on Home |
| Curation | Today's Picks and Roblox Events on Home |
| Home Other | Favorites and all other traffic on Home |
| Friends | Friend Activity section on Home |
| Search | Organic traffic from Search results and Recommended Experiences on Experience Details page |
| Charts | All sorts on Charts |
| Sponsored Ads | Acquisition from Sponsored Experiences and Sponsored Takeovers on Home |
| Search Ads | Acquisition from Search Ads |
| Portal Ads | Acquisition from Portal Ads |
| Teleport | Traffic coming from another experience through teleporting |
| Other | All other traffic with unknown sources or can't be attributed, including the traffic from external sources |
Acquisition Attribution
The dashboard categorizes results for each acquisition source as follows:
| Attribution | Description |
| Users with Plays | Unique new users with plays on the experience. |
| Qualified Play Through Rate | Percent of new users who engaged with your experience after viewing an impression. |
| D7 Retention | Percentage of new players acquired in the date range who played again on the 8th day (D8) after their first session ended. |
| 7D Playtime per User (Cumulative) | Cumulative playtime for new players acquired in the date range in their first 7 days divided by the number of new players acquired in the date range. |
| 30D Payer Conversion (Cumulative) | Number of paying users from new players acquired in the date range in their first 30 days divided by the number of new players acquired in the date range. |
| 30D Revenue per User (Cumulative) | Cumulative revenue, excluding subscriptions, engagement payouts, and immersive ads, for new players acquired in the date range in their first 30 days divided by the number of new players acquired in the date range. |
Improving Acquisition
To improve acquisition, you can run an acquisition funnel to identify sources that might drive more traffic or convert better, such as:
- The sources driving the most number of new users to your experience.
- The sources with the best end-to-end conversion rate.
Improving Acquisition from Roblox Sources
Among all Roblox sources, Home is usually where the vast majority of users find experiences. To improve your experience's discovery on Home:
- Improve engagement and retention. Get your session time and Day 1 retention to be comparable or above your similar experience benchmarks. The algorithm cares about these metrics because they signal how engaging and satisfying your experience is for users.
- Optimize monetization. Get your payer conversion rate and ARPPU (average revenue per paying user) to be comparable or above your similar experience benchmarks. The algorithm cares about these metrics because they measure how invested users are in your experience.
You can adopt the following strategies to improve the number of users visiting your experience from Roblox sources, including Home, Discover, and Search:
Improve your retention: Day 1 retention signals how engaging and satisfying your experience is for users. Experiences with high Day 1 retention are more likely to be featured in Recommended Experiences. For more information on improving Day 1 retention, see Day 1 Retention.
Grow your engagement. Average session time measures how much time users spend in your experience and signals how much users enjoy your content. Experiences with high average session time are more likely to be featured in Recommended Experiences.
For more information on Roblox sources and best practices on improving the discovery of your experience, see Discovery.
Improving Qualified Play Through Rate from Roblox Sources
You can get more users to convert by making your experience metadata engaging and accurate:
- Use a title, description, and icon that's true and unique to your experience.
- Add images and videos to your experience detail page to engage users.
Improving Acquisition from External Sources
Here are some tips to get users to visit your experience from external sources:
- Create social accounts and post regularly: Add social accounts such as Twitter, YouTube, and Instagram to your Roblox Experience Detail Page. Share regular updates, teasers, and screenshots to build buzz for your experience. Reply to other large social accounts to grow your following.
- Create a user community: Users in your community can share feedback, suggestions, bug reports, fan art, and more. Engage with your community regularly by hosting events and replying to comments and suggestions.
- Partner with other creators and influencers: You can partner with other creators who make similar experiences to grow together. You can also reach out to influencers who have large followings on platforms like YouTube or Twitch to see if they're willing to use or review your experience.