Glossary

TermDescription
Intellectual property (IP)An IP represents a franchise or body of creative works that can be made available for licensing.
Rights holderThe entity that is the licensor for the creative work, brand, or franchise being registered.
IP libraryA list of all of your IP families; a library of text and images that Roblox uses to identify the IP.
IP familyThe entity of the IP being registered. For example, "Polly Pocket" or "Blue Lock".

We recommend you only create one IP family per IP.
License catalogThe full catalog of IPs on the Creator Hub that creators can request to use in their games.
IP listingA listing that explains the IP and all available licenses to creators who want to request to use that IP.
IP licenseA set of terms and conditions that defines how a particular IP can be used by creators to build games on Roblox. Rights holders can create several licenses per IP family (for example, "Polly Pocket Full License", "20% Revenue Share License", or "Minimal Maturity License").
Primary keywordThe official name of your IP. For example, "Polly Pocket".
Secondary keywordsA list of words or phrases that represent characters, objects, places, or elements related to your IP. For example, "Polly", "Shani", and "Pollyville".
Private licenseA private license is only available to creators that the rights holder reaches out to directly.
Public licenseA public license is visible to all creators in the Licenses page.
Revenue share rateThe revenue share that rights holders receive from games using their IP. This is a percentage of the gross Robux the creator of the game earns.

Revenue share only applies to:

  • A game's gross revenue, which is the Robux earned after platform fees.
  • Earnings from after a license agreement becomes active.
Revenue share timingOne of:

  • Monetize on activation, which means the revenue share is applied the moment the agreement between the rights holder and the creator of the game becomes active.
  • Monetize later, which allows rights holders to turn on revenue share at a later date of their choosing.
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