---
title: "How do I make money?"
url: /docs/en-us/get-started/monetization
last_updated: 2026-06-11T23:11:50Z
description: "Creator Rewards, in-experience purchases, subscriptions, UGC, immersive ads, and more."
---
# How do I make money?
## Earn on Roblox
#### Diverse earning opportunities
We're excited to provide creators with a wide variety of ways to earn from their experiences, including subscriptions, in-app purchases, engagement rewards, and more. We're always evolving and adding new features to help you earn and succeed.
#### Developer Exchange Program (DevEx)
The [DevEx program](https://en.help.roblox.com/hc/en-us/articles/203314100-Developer-Exchange-DevEx-FAQs) allows eligible creators to convert earned Robux into real-world currency. Once you've met the requirements, including having a minimum of 30,000 earned Robux, you can submit a request to cash out.
## In-app purchases
#### Repeat purchases
[Dev Products](/docs/en-us/production/monetization/developer-products.md) are a type of sale item that can be purchased multiple times, only with Robux. This is used for things like in-game purchases, boosts, etc. Dev Products generally monetize better, as they can be repeatedly purchased.
#### One-time purchases
[Game passes](/docs/en-us/production/monetization/passes.md) are a type of sale item that can only be purchased once, only with Robux. This is useful for things like VIP passes, content bundles, or battle passes.
#### You receive 70% of Robux spent
The remaining 30% is Robloxʼs Marketplace Fee. To convert these Robux to a real currency, youʼll still need to withdraw it via DevEx.
## Subscriptions
#### Subscriptions
[Subscriptions](/docs/en-us/production/monetization/subscriptions.md) provide players with benefits for a recurring monthly fee. Common benefits include in-game currency, multipliers, and access to exclusive vehicles, weapons and clothing. Subscriptions auto-renew and are priced in local currency.
#### Subscriber analytics
The Creator dashboard allows you to track metrics including subscriber breakdown and cancellations, estimated revenue, subscriptions by platform, and platform earnings.
## Creator rewards
#### Creator Rewards
Weʼre increasing our investment in the developer community by rewarding creators for producing engaging content and bringing new users to the platform.
#### Daily engagement
Earn a fixed payout of 5 Robux when a user who has spent at least $9.99 on the platform in the last 60 days (an "Active Spender") plays your game for 10 minutes or more. This reward applies to the first three experiences they play per day.
#### Audience expansion
Earn a 35% revenue share on the first $100 in Robux purchases made by a new or returning user who finds your experience through a direct link or search, and plays for at least 10 minutes.11_ Less qualifying purchases they have made in the 60 days after each time (if any) they have previously reactivated. Additional restrictions apply._
## Creator Store purchases
#### Sell models and plugins
Create and monetize [3D assets and Studio extensions](/docs/en-us/production/creator-store.md#distribute-and-sell-assets) to other creators for use in their own development.
#### Real-world pricing model
The Creator Store's real-world pricing model returns 100% of net proceeds to creators, bypassing platform fees and DevEx rates.
## UGC avatar items
#### UGC for everyone
Previously restricted to approved creators, selling user-generated avatar clothing is now available to all creators who are age-verified and subscribe to Roblox Plus or Premium.
#### Creators receive 30%, sellers 40%
For items sold in the Avatar Marketplace, Roblox collects the 40% seller portion + a 30% market fee. If your item is sold from within another experience, the owner of that experience will collect the 40% seller portion instead.
#### Sell in your own experience
If you sell your UGC item within an experience you own, you will earn 30% for being the creator and 40% for being the seller, bringing your return to 70% of Robux spent.
## Immersive ads
#### Advertise
Programmatically-served ad content from brands appear directly within your experiences. These native ads blend into the 3D environment, offering a seamless way to monetize your experience.
#### Ad formats
Integrate a [variety of formats](/docs/en-us/production/promotion/advertise.md), including video ads that can autoplay or be click-to-play, image ads that are static billboards, and portal ads that can teleport users to an advertiser's experience.
#### How to earn
Creators are paid through a revenue share based on engagement. You can earn from video views, ad impressions, and successful teleports that are generated by the ads in your experience.
## Brand integrations
#### Limited-time activations
Limited-time activations bring brands into an experience for a brief time – usually 2–4 weeks – through content like quests and avatar items. For a more authentic integration that players will respond to, be sure to choose brand partners that fit your experienceʼs vibe, aesthetics, and goals.
#### Make it meaningful
For a seamless and authentic brand integration, weave the brand into your game's [core loop](https://youtu.be/gkFKF9A-snY). This means the brand content should feel like a natural extension of the gameplay, enhancing the player's progression and overall experience.
## Digital + physical merchandising
#### Sell physical goods
The new [Roblox Commerce APIs](https://corp.roblox.com/newsroom/2025/05/roblox-launches-shopify-integration-amp-licensing-program) enable creators and brands to sell physical products directly within their Roblox experiences, creating a virtual mall-like experience. Shopify is the first integrated partner.
#### Bridge digital & physical
The Approved Merchandiser Program (AMP) links physical product purchases with digital items on Roblox. Physical products with the AMP badge will include a code unlocking a unique digital item in the experience.
#### Empowering creators
By bridging the gap between virtual and real-world shopping, Roblox is opening up new avenues for revenue generation and brand building.
## Price optimization
#### Automated price testing
Our [Price Optimization](/docs/en-us/production/monetization/price-optimization.md) system intelligently experiments with different price points, showing them to subsets of your users to identify the sweet spot that maximizes your revenue.
#### Dynamic pricing
Keep your prices competitive with dynamically-scripted pricing. Our tools make flexible pricing strategies simple, allowing you to respond to market trends and player behavior in real time.
#### Data-driven decisions
Monitor both short-term and long-term impacts, and use our insights to help ensure that your pricing strategy drives sustainable growth and maximizes your overall earnings.
## Regional pricing
#### Unlock international reach
Roblox's [Regional Pricing](https://corp.roblox.com/newsroom/2025/04/roblox-launches-regional-pricing-for-in-experience-items) automatically determines and sets optimal local prices for your in-experience items, making your content more accessible and appealing to players around the world.
#### Help boost worldwide spending
Early testing demonstrates substantial increases in user spending in regions like Mexico, Brazil, and the Philippines, demonstrating the power of localized pricing strategies.