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Publishing to Marketplace

In order to publish and sell assets on the Marketplace, your account or group must first meet Roblox's Creator and Group requirements. Users who satisfy the requirements and have not hit their publishing limits, can upload and sell their assets in the following general steps:

  1. Upload the asset through Studio for validation and moderation.
  2. Publish the asset to the Marketplace after configuring metadata and Marketplace settings.

Creator and Group Requirements

To upload, publish, and maintain existing content on-sale, Roblox requires users and groups to have ID verification and Premium membership. At this time, only UGC Program members are eligible to upload and sell assets on the Marketplace.

See the following breakdown of the user and group requirements:

Creator is able to…
ID/Premium Requirements
IndividuallyUpload content from Studio— ID Verification
Publish content to the Marketplace— ID Verification
— Premium 1000/2200
Keep existing content on-sale— ID Verification
— Premium 1000/2200
As a GroupUpload content from StudioUploading user needs:

— ID Verification
— Premium 1000/2200
Publish content to the MarketplacePublishing user needs:

— ID Verification

— Premium 1000/2200

Group owner needs:

— Premium 1000/2200
Keep existing content on-saleGroup owner needs:

— Premium 1000/2200

Publishing Limits

There are limits on the number of assets you can upload to Roblox and enable for sale on the Marketplace:

LimitedsBodies or Heads
Uploading and moderationN/A10 per day
Enabling on sale1 per dayN/A
For assets that can be taken off-sale, only the first time the asset is enabled for sale counts against this limit.

Uploading an Asset

When uploading your asset, Studio checks your asset for technical issues, such as an incorrect hierarchy or accessory structure. You can also add a custom thumbnail to your asset before uploading to customize how the item displays on the Marketplace.

  • After uploading your asset, the item is placed in the moderation queue before you can enable it on sale. See Moderation for additional information on this process.
  • For details on upfront payments and fees when publishing assets to the marketplace, see Fees and Commissions.

To upload your asset:

  1. In Studio, add the marketplace item to your workspace.

  2. In the Explorer window, right click the object and select Save to Roblox.

  3. In Submit As, select Avatar Asset.

  4. In the Asset type dropdown menu, select the appropriate marketplace asset type. Validation begins upon selection.

    Uploading a clothing accessory asset
    Uploading a body asset bundle
  5. Once validation completes successfully, an item description dialog displays. Fill out the following fields and follow metadata best practices when possible.

    • Title - The name of your asset in the Marketplace.
    • Description - This description of your asset in the Marketplace.
    • Tags - You can add up to 5 tags from a preset list to each of your items to aid in discovery. Roblox already includes implicit tags related to the accessory type, such as Hair, Back, or Shoulder.
    • Creator - You can set your user or any associated groups as the creator of this asset. The creator can access the Marketplace asset to set prices, benefits, and access sales information.
  6. Click Submit to pay any applicable upload fee and submit your asset for moderation approval.

After uploading the asset, you can find it in the Creations tab of the Toolbox where you can view the current moderation status or edit the title and description.

Troubleshooting

During the upload process, you may encounter issues that prevent an item from uploading. These may occur due to technical issues with the asset itself, or problems with the metadata of the asset, such as invalid ownership, or inappropriate text strings.

For technical issues during the validation step, hover over the error to see the specific failure output. Most issues may require adjusting your model in your third-party modeling application and re-importing into Studio.

See the modeling specifications for accessories and avatars for technical requirements.

An error that displays when a FaceControls object is not detected for head animation

For other validation issues, keep in mind the following common uploading conflicts:

  • Studio's text filter identifies inappropriate strings in the name or description.
  • Roblox's automation flags your account for repeat actions. This may occur more often if you added tags to your item. Try submitting without tags and add them later once the item is published.
  • Your item uses an AssetID or TextureID that belongs to an existing asset in the Marketplace, or doesn't belong to you or an appropriate group.
  • Your item uses an AssetID or TextureID that is still pending moderation.

Updating an Asset

You can configure the title, description, and tags of assets you publish in your Creator Dashboard. This page also allows you to enable the item for sale and set various sale-related options. When you are ready to submit changes to your asset, click Save Changes to confirm your changes.

Metadata

You can adjust the metadata for any of your creations at any time. Keep in mind that the metadata, such as the title and description, should follow general best practices to avoid moderation and improve discoverability.

On the Configure page, you can update the following fields:

  • Title - The name of your asset in the Marketplace.
  • Description - The description of your asset in the Marketplace.
  • Tags - You can add up to 5 tags from a preset list to each of your items to aid in discovery. Roblox already includes implicit tags related to the accessory type, such as Hair, Back, or Shoulder.
  • Open for Comments - When enabled, users can comment on the public asset page for your creation.

Marketplace Settings

After the asset clears initial moderation, you can enable the item for sale and set price, limited status, sales location, and Premium benefits.

To set your item on sale and access Marketplace settings:

  1. In your asset's Configure page, enable the On Sale toggle. Additional menu options display.
  2. If applicable, update the fields for Price, Limited, Sale Location, and Premium Benefits.
  3. When ready to publish, click Publish.

Price

When your item is ready to sell, you must set your price within the appropriate dynamic price range for that asset type.

You can set two types of price controls based on the price floor:

  • Amount Above Price Floor (required) is the amount of Robux that the item will be above the current price floor. For example, if the floor is 50 Robux and you input 5 Robux here, the price will be 55 Robux. You can also choose to set this value to zero if you want your item to always be priced at the floor price.

  • Do Not Price Below (optional) is the lowest price a creator's item can go. It is optional and will always be respected. This input is helpful if you care about what the lowest price your item can be sold for. For example, if you input 200 Robux here, your item price will never drop below 200 Robux regardless of what the price floor is.

When setting a price, you can see the percentage breakdown of commissions in the dialog box. A similar breakdown on fees, when applicable, is provided at the bottom of the prompt. See Marketplace Fees and Commissions for more information on the fees and commissions for Marketplace items.

Limited

Limited assets, or Limiteds, are assets that have a set quantity available for purchase. By enabling the Limited option for your asset, you can set the quantity of your creations which can give you more control over their scarcity. For information on pricing and payments, see Limited Fees and Commissions. At this time, bodies and heads are not eligible as Limiteds.

To set your asset as limited:

  1. Enable the Limited option next to the On Sale toggle. Additional menu options display.

  2. If you want to prevent users from reselling your Limited, disable the Resellable option. If disabled, you will not be eligible for resell commissions.

  3. In the Price field, set the price for the item. You can set the price to 0 if you want the item to be free or set a price within the Marketplace price ranges.

  4. In the Quantity field, set the number of assets that users can purchase.

Limit Copies Per User

If you are selling a Limited item, you can enable Limit Copies Per User to set the number of times a user can purchase this asset. This only affects the purchases from the original listing and users can still purchase additional copies of the same Limited asset from resellers. You can't change this setting after publishing.

Copy limits are based on ownership. If a user owns the maximum limit of copies in their inventory, they can no longer purchase the asset from the original listing. If the user no longer owns the maximum number of copies, they can purchase the copies from the original listing.

Limited assets on the Marketplace before the release of this setting don't include a copy limit.

Sale Location

The Sale Location option sets where you can sell your asset beyond the Marketplace. In some cases, you may want to limit the availability of your asset to certain experiences, or only the Marketplace.

Experiences that sell Marketplace items receive an additional commission including transactions made through the Inspect Menu or through the API within an experience.

The following location options are available for non-Limited items:

LocationDescription
Marketplace and All ExperiencesUsers can purchase this item in the Marketplace or any experiences that offer Marketplace purchases. This is the default setting.
Marketplace and My ExperiencesUsers can purchase this item in the Marketplace or any of the asset creator's experiences that offer Marketplace purchases.
Marketplace onlyUsers can only purchase this item in the Marketplace.

The following location options are available for Limiteds:

LocationDescription
Marketplace and All ExperiencesUsers can purchase this item in the Marketplace or any experiences that offer Marketplace purchases. This is the default setting.
Experience By Place ID (API Only)Users can only purchase the original stock of this item in the experiences associated with the provided Place ID. Only one Place ID per experience is required and creators can update and change Place IDs at any time.

After saving a new Place ID, the experience owner needs to manually enable the avatar item for their experience.

Premium Benefits

The Premium benefit options allow you to provide exclusive items or discounts to Premium subscribers. All items with Premium exclusivity or discounts appear in the Premium Marketplace category and include a Premium logo in the item name. Premium benefits don't apply to Limited assets.

The following Premium benefit options are available:

Premium benefitDescription
No Premium benefit Roblox doesn't apply a Premium benefit to the sale of this item. This is the default setting.
ExclusivityOnly Premium subscribers can purchase the item.
DiscountsPremium subscribers can purchase this item for a 25%, 50%, or 75% discount.
You can't set the premium price lower than the minimum price range for the asset type. You receive commissions relative to the final price spent on the item.