Publishing to Marketplace

If you are participating in the UGC Program and you have an avatar asset that meets Roblox's Marketplace Policy, you can upload the asset and enable your item for sale on the Marketplace.

There are limits on the number of assets you can upload to Roblox and enable for sale on the Marketplace:

Uploading an Asset

When uploading your asset, Studio checks your asset for technical issues, such as an incorrect hierarchy or accessory structure. You can also add a custom thumbnail to your asset before uploading to customize how the item displays on the Marketplace.

• After uploading your asset, the item is placed in the moderation queue before you can enable it on sale. See Moderation for additional information on this process.
• For details on upfront payments and fees when publishing assets to the marketplace, see Fees and Commissions.

To upload your asset:

1. In Studio, add the marketplace item to your workspace.

   • For accessories and clothing, the item must be an Accessory object. For information on the required specifications, see Accessory Specifications

     • Upload clothing and accessories as an Accessory. For information on converting your Model into an Accessory, see Accessory Fitting Tool.
   • For bodies and heads, the item must be a Model. For information on the required specifications, see Avatar Character Specifications.

2. In the Explorer window, right click the object and select Save to Roblox.

3. In Submit As, select Avatar Asset.

4. In the Asset type dropdown menu, select the appropriate marketplace asset type. Validation begins upon selection.

   If you do not see this dropdown, your account may not have access to upload assets to the Marketplace. Currently only creators participating in the UGC program can sell items on the Marketplace at this time.

   

   

5. Once validation completes successfully, an item description dialog displays. Fill out the following fields and follow metadata best practices when possible.

   • Title - The name of your asset in the Marketplace.
   • Description - This description of your asset in the Marketplace.
   • Tags - You can add up to 5 tags from a preset list to each of your items to aid in discovery. Roblox already includes implicit tags related to the accessory type, such as Hair, Back, or Shoulder.
   • Creator - You can set your user or any associated groups as the creator of this asset. The creator can access the Marketplace asset to set prices, benefits, and access sales information.

6. Click Submit to pay any applicable upload fee and submit your asset for moderation approval.

After uploading the asset, you can find it in the Creations tab of Toolbox where you can view the current moderation status or edit the title and description.

Troubleshooting

During the upload process, you may encounter issues that prevent an item from uploading. These may occur due to technical issues with the asset itself, or problems with the metadata of the asset, such as invalid ownership, or inappropriate text strings.

For technical issues during the validation step, hover over the error to see the specific failure output. Most issues may require adjusting your model in your third-party modeling application and re-importing into Studio.

See the modeling specifications for accessories and avatars for technical requirements.

For other validation issues, keep in mind the following common uploading conflicts:

• Studio's text filter identifies inappropriate strings in the name or description.
• Roblox's automation flags your account for repeat actions. This may occur more often if you added tags to your item. Try submitting without tags and add them later once the item is published.
• Your item uses an AssetID or TextureID that belongs to an existing asset in the Marketplace, or doesn't belong to you or an appropriate group.
• Your item uses an AssetID or TextureID that is still pending moderation.

Updating an Asset

You can configure the title, description, and tags of assets you publish in your Creator Dashboard. This page also allows you to enable the item for sale and set various sale-related options. When you are ready to submit changes to your asset, click Save Changes to confirm your changes.

Metadata

You can adjust the metadata for any of your creations at any time. Keep in mind that the metadata, such as the title and description, should follow general best practices to avoid moderation and improve discoverability.

On the Configure page, you can update the following fields:

• Title - The name of your asset in the Marketplace.
• Description - The description of your asset in the Marketplace.
• Tags - You can add up to 5 tags from a preset list to each of your items to aid in discovery. Roblox already includes implicit tags related to the accessory type, such as Hair, Back, or Shoulder.
• Open for Comments - When enabled, users can comment on the public asset page for your creation.

Marketplace Settings

After the asset clears initial moderation, you can enable the item for sale and set price, limited status, sales location, and Premium benefits.

To set your item on sale and access Marketplace settings:

1. In your asset's Configure page, enable the On Sale toggle. Additional menu options display.
2. If applicable, update the fields for Price, Limited, Sale Location, and Premium Benefits.
3. When ready to publish, click Publish.

Price

When your item is ready to sell, you must set your price within the appropriate price range for that asset type.

When setting a price, you can see the percentage breakdown of commissions in the dialog box. A similar breakdown on fees, when applicable, is provided at the bottom of the prompt. See Marketplace Fees and Commissions for more information on the fees and commissions for Marketplace items.

Limited

Limited assets, or Limiteds, are assets that have a set quantity available for purchase. By enabling the Limited option for your asset, you can set the quantity of your creations which can give you more control over their scarcity. For information on pricing and payments, see Limited Fees and Commissions. At this time, bodies and heads are not eligible as Limiteds.

To set your asset as limited:

1. Enable the Limited option next to the On Sale toggle. Additional menu options display.

   

2. If you want to prevent users from reselling your Limited, disable the Resellable option. If disabled, you will not be eligible for resell commissions.

3. In the Price field, set the price for the item. You can set the price to 0 if you want the item to be free or set a price within the Marketplace price ranges.

4. In the Quantity field, set the number of assets that users can purchase.

Limit Copies Per User

If you are selling a Limited item, you can enable Limit Copies Per User to set the number of times a user can purchase this asset. This only affects the purchases from the original listing and users can still purchase additional copies of the same Limited asset from resellers. You can't change this setting after publishing.

Copy limits are based on ownership. If a user owns the maximum limit of copies in their inventory, they can no longer purchase the asset from the original listing. If the user no longer owns the maximum number of copies, they can purchase the copies from the original listing.

Limited assets on the Marketplace before the release of this setting don't include a copy limit.

Sale Location

The Sale Location option sets where you can sell your asset beyond the Marketplace. In some cases, you may want to limit the availability of your asset to certain experiences, or only the Marketplace.

The following location options are available for non-Limited items:

The following location options are available for Limiteds:

Premium Benefits

The Premium benefit options allow you to provide exclusive items or discounts to Premium subscribers. All items with Premium exclusivity or discounts appear in the Premium Marketplace category and include a Premium logo in the item name. Premium benefits don't apply to Limited assets.

The following Premium benefit options are available: